The "nicheification" of culture isn't new Subcultures have always existed, but demand is shifting towards micro-niches & micro-influencers @andjelicaaa breaks down the why into 4 demand models: 1. Bandwagon Model 2. Snob Model 3. Veblen Model 4. Corteiz Model Let's dig in... https://t.co/ZkKZzHG98I
Off the rack clothes are not designed to fit you.
And I mean you, as in you specifically.
They are made to roughly fit 1000s of people who kinda-sorta share several similar body traits because it’s inexpensive, off the rack fashion, not bespoke custom and that’s how it works.