Future of Fandom
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Future of Fandom
Creators, Communities, and the Gray Space in the Middle — Nichanan Kesonpat
Nick Johnsonnichanank.com
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By embracing distinct fandoms and communities, Netflix found a new way to engage its audience, from monolithic to micro-interest.
"We're able to look at it: What is that next generation of geekdom, the next generation of fandom?"
ubiquitous connectivity and our media environments naturally lend themselves toward an influencer-and-fandom dynamic. If the system is built to inspire more and more layers of commentary, then that system will privilege and reward people who feed it.
The Atlantic • How The Internet Is Like A Dying Star
…and look. I think that it is perfectly reasonable for people to be normal music fans and to have a normal relationship to music. But…if you want to go down a rabbit hole with us, come along.