Sublime

Era dos extremos: O breve século XX (Portuguese Edition)

Eric Hobsbawm

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Cover of Era dos extremos: O breve século XX (Portuguese Edition)

Planetarium

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Cent

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Million dollars

Fewcents | Micro-Access For Online Media

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ONES AND TWOS

Ben Horowitz • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

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Something priced at £9.99 or $9.99 will always strike a majority of shoppers as cheaper than something costing £10 or $10, and research has shown that between 30 and 65 percent of all prices end in a nine.22 And it is not just price, the left-digit bias applies to any transaction involving numbers.

Dr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop