Future of Fandom
sari and
Future of Fandom
I think the McLuhan-esque take is to say that Fandoms are themselves voluntary culture-war militias recruited from the general population.
An argument could be made that groups like Antifa, BLM, Proud Boys, Patriot Front, etc... are in essence fandom para-military orgs with $$$.
In the new cultural economy, the culture is the product. It is composed of practices, ideas, and discourses. Products are auxiliary, supportive, but not the main event. And most importantly, people now opt into these designed cultures with full knowledge and awareness that these cultures might change who they are.
Toby Shorin β’ Life After Lifestyle
16/ To take this one step furtherβ¦
There is a very clear path for fans to become curators and tastemakers. Ultimately, the best fans and curators will become celebrities themselves.
Blake Robbinstwitter.com