What do they got?
A big team, lots of money, a strong brand, seemingly unlimited resources, panache, reputation, all that. They’re established.
They’re your competitors.
You want to look away, but you see them everywhere. Their ads on your social, their name in... See more
I was at Amzn early '00s when we lost 95% of our market cap. Later at FB I negotiated a down-round in '09, and then in '12 our stock dropped 50% post-IPO. I was on the board of a public company that went bankrupt (Borders) and a start-up that went under (Hello). Some lessons: