the ideas already exist
the person who surfaces them at the right moment in the right context with a freshly curated set of words and shapes earns the glory of invention
The good stuff is always lonely in the beginning. Nothing meaningful will get made if its potential makers all wimp out too soon, because they get scared by the sparse crowd, the empty room.
Lesson #1: Great Products Expand Markets Taylor Swift moved to Nashville at 13 and went door-to-door to record labels. They all turned her down. Labels saw country music on the decline with young listeners, and didn't see a market for a teen country artist.