Advertising adds value to a product by changing our perception of it. An example I love that is not mentioned in the book: for years, few people bought “death insurance.” Then some genius changed the name to life insurance and grew the industry by many billions of dollars. After all, life insurance sounds so much better than death insurance.
Those who really win (an industry, or in a career) did so by delaying gratification. One of the greatest competitive advantages in a startup team — or any bold new project or turnaround — is simply sticking together long enough to figure it out. This is hard because our natural human tendency is to crave short-term rewards and seek short-cuts to... See more
Criticizing is fast and easy. Creating is slow and difficult.
The two hours you spent on a book or movie usually took two years to produce.
Anyone can tear down someone else's work. The true test of insight is whether you can help them improve it or build something of your own.
Work on startup ideas that require you to be the way you already are. Then what would in ordinary life be a mere idiosyncrasy can become a unique advantage.