founder's mentality

"If you stay at the center the chances of you catching what's going on is going to to be exponentially higher because you're not relying on third hand information"

-Ghazi from Empire

Insights from Brian Chesky (founder of Airbnb) podcast with Lenny Rachitsky:

• A lot of companies don't do product marketing, they do brand marketing, which are ads about the app, or they do performance marketing, but they're never really educating people about new things they're making and shipping. And because no one's marketing new things that are