founder's mentality

“A master in the art of living draws no sharp distinction between his work and his play; his labor and his leisure; his mind and his body; his education and his recreation. He hardly knows which is which. He simply pursues his vision of excellence through whatever he is doing, and leaves others to determine whether he is working or playing. To

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Instead of waiting for something to go wrong and then conducting a post-mortem, conduct a “pre-mortem” by imagining it went wrong then using the power of hindsight to deduce the likeliest reason it went wrong.

the science of business is scaling, and the art of business is things that don’t scale

Did Steve jobs ever say, "Hey, I want to make a $100 million company?" That was never in discussion. He said, "I want to make insanely great products. Then I want to get really good at marketing because I want everybody in the world to have an Apple device, and the way to do that is to get really good at marketing."