founder's mentality

The most transformative companies rarely emerge from someone else's problem statement. They come from founders who see opportunities that others miss, often in areas that lack established categories.

Facebook didn't fulfill a request for "improved college social networking." It emerged from Mark Zuckerberg's specific intuition about how Harvard... See more

Build the game you can win . The corollary to the above is that to succeed; you must build a game that you are singularly suited to play.

So but how do we build software that can be anything without falling into the Zombocom trap? I believe that Bezos interview shows us exactly how.

1. You start from a systems-level insight ( the internet is growing rapidly )


2. Then work backwards to a first best customer who has a burning need ( can’t find book ) that is related to your superpower (

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Figure out what you need—not just what the business needs