Advertising adds value to a product by changing our perception of it. An example I love that is not mentioned in the book: for years, few people bought “death insurance.” Then some genius changed the name to life insurance and grew the industry by many billions of dollars. After all, life insurance sounds so much better than death insurance.
After years of floundering, I think I'm finally getting it: You get energy by spending it. The fuel tank metaphor is completely misleading. The body supplies energy to meet demand. The tank *expands* if you use a lot of fuel. In other words, biology is fundamentally antifragile
Brave thing I heard in a board meeting this week: “I don’t know if we have a good answer to that, yet.”
Admitting you *don’t know* the answer is hugely productive. We’re trying to find, together, the important things we don’t know the answers to
Striking how rarely it is said
Those who really win (an industry, or in a career) did so by delaying gratification. One of the greatest competitive advantages in a startup team — or any bold new project or turnaround — is simply sticking together long enough to figure it out. This is hard because our natural human tendency is to crave short-term rewards and seek short-cuts to... See more
Our tagline is Founders are artists, not assets. If I had to summarize my core belief, it ’s that the best founders, especially in the early days, look more like artists creating a fundamentally new, creative project. They don’t resemble business executives chasing an arbitrage opportunity.