founder's mentality
insights, articles, musings and resources to help founders and builders cultivate a healthy mindset and get unstuck
sari and
founder's mentality
Advertising adds value to a product by changing our perception of it. An example I love that is not mentioned in the book: for years, few people bought “death insurance.” Then some genius changed the name to life insurance and grew the industry by many billions of dollars. After all, life insurance sounds so much better than death insurance.
Sari Azout • Check your Pulse #14
Jesper tells a story about how he is currently working on designing a new type of organ. In preparation for this, he’s been playing an organ he bought, it in house… for the past 5 years.
Shortly later in conversation Dylan asks, “do you believe in user research?” To which Jesper immediately says, “uhh… no.”
MY BROTHER, DID YOU NOT HEAR THIS MAN’S... See more
Shortly later in conversation Dylan asks, “do you believe in user research?” To which Jesper immediately says, “uhh… no.”
MY BROTHER, DID YOU NOT HEAR THIS MAN’S... See more
Hipcityreg on the conversation between Dylan (Figma) and Jesper (Teenage Engineering)
Not every startup lends itself to such an intense customer focus: some new ventures are supply-led, not demand-inspired. Consumers could have never asked for an iPod until they actually saw one first.
Cedric Chin • Product Validation Frameworks are Mostly Useless Without Taste
When you’re focused on something few others are thinking about, you find yourself constantly making the case to yourself and others that your vision is worth pursuing and worthy of other people’s attention. This ongoing need to justify your work creates a significant emotional overhead.
Yancey Strickler • When Your Purpose Is 1-of-1
