Founder
In my free time, I coached a JV high school soccer team, volunteered at Dandelion Chocolate (all that working on software made me want to make something with my hands), and finished writing a novel.
Brie Wolfson • Flounder Mode
people don’t buy products when they understand them. they buy products when they feel understood.
You never called Eight Sleep a mattress company. Instead, you pioneered a new category of ‘sleep fitness’ by positioning it as a ‘sleep fitness brand.’ Tell me about the decision-making and strategy behind this.
ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand... See more
ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand... See more
Polina Pompliano • How Eight Sleep Co-Founder Alex Zatarain Built a Company That Pioneered the ‘Sleep Fitness’ Category
What does Day 2 look like?
Dear investors,
We reflect on 2024 with both satisfaction and impatience. We’re satisfied because the business is strong, growth is robust, and we continue to attract the world’s best writers and creators to Substack. But there is still much work to be done, new territories to push into, and some key improvements to make to the product, and we’re... See more
We reflect on 2024 with both satisfaction and impatience. We’re satisfied because the business is strong, growth is robust, and we continue to attract the world’s best writers and creators to Substack. But there is still much work to be done, new territories to push into, and some key improvements to make to the product, and we’re... See more