Founder

In my free time, I coached a JV high school soccer team, volunteered at Dandelion Chocolate (all that working on software made me want to make something with my hands), and finished writing a novel.

You never called Eight Sleep a mattress company. Instead, you pioneered a new category of ‘sleep fitness’ by positioning it as a ‘sleep fitness brand.’ Tell me about the decision-making and strategy behind this.

ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand... See more

Here are a few ideas that many of our favorite emails have used:

• Ask someone a specific question. The more specific, the better.


• Ask for criticism . Tends to be more effective than asking for advice.


• Share something interesting. An essay. Video. Company. Anything they’d like.


• Say something funny.


• Say something useful. Maybe you noticed a typo on

... See more

So what makes Teenage Engineering cool? Now that you have some context, you can answer that question for yourself.

To me it is the people, their friendship, the mutual passion for Stockholm, a love for music, games and art. And then actually building great products consistently, and not giving a damn about what I or you think of them.

On product,... See more