[for makers] promotional principles

As anything scales too effectively – from restaurants and ad agencies to social networks and search engines – the market opens for more non-scalable alternatives. Once Starbucks opens on every block, we crave the artisanal coffee shop. There's the identity piece of it, where we want some degree of distinctiveness. But there's a practical side too: ... See more

I believe it's easier to grow your business through relationships when your work is your passion. Talking about work doesn't become Sales, rather shared interest. And it works like a magnet, it connects you with like-minded people naturally.