[for makers] promotional principles
Promotional Principles for Creative People
docs.google.comI believe it's easier to grow your business through relationships when your work is your passion. Talking about work doesn't become Sales, rather shared interest. And it works like a magnet, it connects you with like-minded people naturally.
As anything scales too effectively – from restaurants and ad agencies to social networks and search engines – the market opens for more non-scalable alternatives. Once Starbucks opens on every block, we crave the artisanal coffee shop. There's the identity piece of it, where we want some degree of distinctiveness. But there's a practical side too: ... See more
Notes on scale + quality
small is meaningful
“not that they should buy it, but merely that they should admire it”
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