Focus

How to identify your invisible asymptotes

One way to identify your invisible asymptotes is to simply ask your customers. As I noted at the start of this piece, at Amazon we honed in on how shipping fees were a brake on our business by simply asking customers and non-customers.

Here's where the oft-cited quote from Henry Ford is brought up as an... See more

People tend to gravitate to different sides of the explore/exploit spectrum. If you are high on openness, like I am, exploring comes easy. But it is harder to make a commitment and exploit what you’ve learned about yourself and the world. Other people are more committed, but risk being too conventional in their choices. They miss better avenues for... See more

Maintaining focus becomes easier because ideas become less interesting. “Experts literally experience a different world within their specialism,” Tom Morgan pointed out . Experts perceive more layers and details, they see patterns and nuances invisible to others. Their experience of the same domain is richer, more interesting, and filled with an... See more

Be bold

I believe that it’s easier to do a hard startup than an easy startup. People want to be part of something exciting and feel that their work matters.

If you are making progress on an important problem, you will have a constant tailwind of people wanting to help you. Let yourself grow more ambitious, and don’t be afraid to work on what you... See more