Focus

How to identify your invisible asymptotes

One way to identify your invisible asymptotes is to simply ask your customers. As I noted at the start of this piece, at Amazon we honed in on how shipping fees were a brake on our business by simply asking customers and non-customers.

Here's where the oft-cited quote from Henry Ford is brought up as an... See more

On this particular day in the gym, there was a coach visiting who had worked with thousands of athletes over his long career, including some nationally-ranked athletes and Olympians.

I introduced myself and we began talking about the process of improvement.

“What’s the difference between the best athletes and everyone else?” I asked. “What do the... See more

“My whole life has been spent trying to teach people that intense concentration for hour after hour can bring out in people resources they didn’t know they had.” — Edwin Land

My note to self from reading the book: “THINGS LOOK GOOD AT THE END OF THE JOURNEY, NOT DURING.” Tesla and SpaceX were not built. They were willed into existence, against all odds.

SpaceX failed to launch many times, and was ridiculed by many people. After their third (or fourth) failed launch, Elon sends an email to his team: “ SpaceX is in this... See more

“There’s nothing I revile quite as much as a dilettante,” Seinfeld told GQ , “ I don’t like doing something to a mediocre level.” Escaping mediocrity requires focus. “You have to dedicate yourself to these great things,” he added. “And I don’t believe in being good at a lot of things—or even more than one.”