focus
If you want an average, successful life, it doesn’t take much planning. Just stay out of trouble, go to school, and apply for jobs you might like. But if you want something extraordinary, you have two paths: 1) Become the best at one specific thing. 2) Become very good (top 25%) at two or more things.
Ferriss, Timothy • Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers


Piercing question:
“If someone came as a disciple of your life, and lived the way you live for a week, what would be the fruit of that for them?”
—John Eldredge



Wild
Ferrari sold 13,700 cars last year. Market cap $90 billion.
Volkswagen sold 9 million cars last year. Market cap $40 billion.

Little steps add up to something amazing in the long run.
Source: Share Like An Artist by Austin Kleon.
"Marketing is our core competency. We're going to outsource everything else. Red Bull has no production facilities or warehouses."