EV logo

Something I found interesting about your monogram, or logo, is that it’s taken from the language of construction signs, a language that’s designed to be seen anywhere from far away. And, in an industry that’s about grabbing people’s attention on tiny screens, a logo that can be seen from 1,000 yards away fits the bill.

Circles : Circles represent unity, wholeness and continuity.

Squares: Squares symbolize stability, order and structure.

Triangles: Triangles denote power, direction and energy.

Rectangles: Rectangles represent dependability, efficiency and practicality.

Curved lines: Curved lines suggest fluidity, flexibility and creativity.

Spirals: Spirals repres... See more

5. Colors

• Navy / Deep Blue = trust, stability, water


• Gold / Champagne = luxury, prestige


• Pearl White / Silver = modernity, elegance


• Optional teal or emerald accent for sophistication and uniqueness

3. Shape and Composition

🧭 Circle Enclosure or Compass Rose

• Symbolizes unity , direction , and completeness .


• A compass implies navigation and a journey forward—ideal for marine branding.

⛵ Triadic Balance

Use three visual elements (e.g., three arcs or forms) to echo past, present, future or the three points of collaboration (e.g., founders, compani

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The three points of the Mercedes-Benz logo symbolize the company's ambition to achieve dominance in three modes of transportation :

1. Land – representing automobiles and ground vehicles


2. Sea – representing marine engines and boats


3. Air – representing aircraft engines and aviation

• A symbol is a glyph or character that stands in as a concrete representation of an object, idea, or relationship.


• An emblem is a more abstract representation, either of an individual (like a king), a group of individuals (like a sports team), or an idea (like a moral truth). Often, emblems are worn as badges or are sewn onto clothing to show affil

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Businesses often choose emblem logos to give off a decidedly vintage vibe, and there’s a reason it works so well: the design replicates the old-school method of branding, which involved pressing circular rubber stamps into wax seals.