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5. Colors

• Navy / Deep Blue = trust, stability, water


• Gold / Champagne = luxury, prestige


• Pearl White / Silver = modernity, elegance


• Optional teal or emerald accent for sophistication and uniqueness

3. Shape and Composition

🧭 Circle Enclosure or Compass Rose

• Symbolizes unity , direction , and completeness .


• A compass implies navigation and a journey forward—ideal for marine branding.

⛵ Triadic Balance

Use three visual elements (e.g., three arcs or forms) to echo past, present, future or the three points of collaboration (e.g., founders, compani

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2. Typography

🔠 Custom Serif + Sans Hybrid

• Serif = heritage & experience


• Sans-serif = modernity & innovation


• Combine in a harmonious logotype , e.g., serif for initials, sans-serif for the name.

🌀 Evolving Letterforms

Slight transformation in the shape or style of letters, symbolizing growth (e.g., one letter subtly "emerges" or unfolds).

The three points of the Mercedes-Benz logo symbolize the company's ambition to achieve dominance in three modes of transportation :

1. Land – representing automobiles and ground vehicles


2. Sea – representing marine engines and boats


3. Air – representing aircraft engines and aviation