Equity issues - women and girls

When many team members express liking for each other, it creates a positive work climate where strong interpersonal bonds and lasting relationships are formed.

When you have a game-changing insight you’ll often have to repeat it for 5-7 years before people start to really get it.

"There's a huge adversity to change in this sport because nobody wants to lose their jobs."

• John Williams

Division is easier than connection

But connection is where the value lies.

Connected, resilient communities create possibility and forward motion.

This work sheds light on the subtle but systemic forms of oppression within tennis, offering crucial insights to inform the challenging but necessary process of cultural change within the sport.

• Women in Sport and Physical Activity Journal, 2025, 33, 1-12 https://doi.org/10.1123/wspaj.2025-0115
  © 2025 University of North Carolina at Greensboro (UNCG)

No amount of training can substitute for having the right values and the courage to act on them.

This work is part of a wider project, funded by Sport England and led byWomen in Sport to transform the experiences of women in coaching. We know the challenges are deep-rooted: societal attitudes, gender bias, hostile cultures, unequal access to opportunities, an impossible work-life balance. To make the change there needs a united, strategic

We are in an age of noise.

The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.

Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.

The biggest burnout isn't from overwork, but from feeling like your efforts don't matter.

Tangible, undeniable wins, even small ones, provide a constant feedback loop of impact. It's the needed dopamine that keeps you going when the big vision feels so far off.