“I don’t know anything about business,” Ive demurs, but he abhors the current fascination with disruption. “I’m not interested in breaking things,” he says. “We have made a virtue out of destroying everything of value,” he says. “It’s associated with being successful and selling a company for money. But it’s too easy—in three weeks we could break... See more
thinking about~ how so much of entrepreneurship is about overcoming a personal challenge and turning it into a business solution that scales the triumph
The company is an extension of my psychology as the founder. All my strengths and knowledge get amplified and extended, but so do my weaknesses and limitations.