“I don’t know anything about business,” Ive demurs, but he abhors the current fascination with disruption. “I’m not interested in breaking things,” he says. “We have made a virtue out of destroying everything of value,” he says. “It’s associated with being successful and selling a company for money. But it’s too easy—in three weeks we could break... See more
It’s about the same trap in professional life: doing the thing for years, getting more experienced, and staying stuck at the same level. You can work hard for a very long time without getting better—not because you’re lazy or untalented, but because you’re confusing practice with deliberate practice.
When you try to make something that solves everything, you obsess over questions of power: how to make something that is omnipotent and everlasting. But when you make something that does one thing well, the questions are much more personal: does it solve my problem? and for how long? and who for? and where will it push the space around it? I want... See more
Steve Jobs gave one of his best interviews about building products back in 1995.
Anyone who wants to craft amazing products should watch it.
Here are 9 quotes from Jobs that really resonated with me: