Driver :: Social

NOT ENTRY LEVEL // Many successful businesses have been built on college-town economies. So when Emily Sundberg pointed to a new group, Study Hotels, catering to parents wanting “to stay somewhere nicer than traditional ‘college town’ spots” it felt smart. The website needs love, though, dear lord.

Conservatives have been proudly posting with their guns since time immemorial. But now, the United States’ firearm obsession has transcended party lines, infiltrating the social media posts of (mostly white) “girls” (women) and the seemingly left-leaning. In an online world where sincerity is dead, posting with a gun—flouncy, frilly dress and all—i... See more

Working Americans turn to food banks as the Fed inflation battle drags on. The rise of food insecurity isn’t due to unemployment, but rather the persistent cost-of-living crunch faced by low-income and middle-class workers. Prices for groceries have soared nearly 28% over the past five years (that’s about how much food costs increased in the 15 yea... See more

“This is basically the mob storming the castle.” And really, she’s not wrong. The Birkin has long been a symbol of exclusivity, paraded by the elite as a reminder that certain doors will always stay locked. The Wirkin, on the other hand, hands everyone a key. It’s a collective middle finger to the gatekeepers of luxury.

YouTube-famous, ultra-conservative, MAHA-loving, Candance Owens, is set on ending the ‘taboo of being a trad wife’. But just because she has a job, doesn’t mean you have to want one. Ironically, the leader of the anti-Girl Boss moment is a Girl Boss

HEAVY STUFF // Hims & Hers is all gloom. Maybe it’s the impending ban on GLP-1 dupes? This ad is dark. The soundtrack says it all. It’s quite the opposite of their ‘approachable’ brand. Healthcare branding is getting more daring but ‘grim, docuseries-trailer’ is not the right direction.

CALL IF CANCELED // Ochuko Akpovbovbo shared (we all bought paid subs, yeh?) that cancel culture insurance is now a thing. “The policy includes a 24/7 hotline and a 60-day plan to manage negative media coverage.” But are they late? We’re entering an age where very little might get you canceled.