Driver :: Human
PAM PRIME // Pamela Anderson is giving a master class on repositioning. Being cast by Jacquemus. Check. An interview with the mother of reinvention, Martha Stewart (with stunning photography). Check. A great rebrand shouldn’t be predictable. But it should feel foretold. She’s nailing it.
Chris Danton • Pamela Anderson is a master class on rebranding
OH MY SHOPMY -> The Information // ShopMy, the affiliate link site (with great customer service) raised $77.5M and is now valued at $410M—wow. And no doubt Substack has helped. Ana Andjelicsaid it best: “The new rule of retail (and something surprisingly obvious): good quality at accessible price sells, powered by the new gatekeepers, affili... See more
Chris Danton • Pamela Anderson is a master class on rebranding
SOBER SPORT // Ever since the World Cup went sober, non-alc and sports have been having a moment. Athletic Brewing is now the official non-alc beer sponsor for Arsenal. Which, at a glance, feels like nothing. But 2 years ago, this would have been unheard of, so it’s well worth noting.
Chris Danton • Pamela Anderson is a master class on rebranding
Sarah McNally considers herself a humble bookseller while also being the founder and owner of an ever-expanding empire, McNally Jackson, now likely the third-largest buyer of books in the city, after only Barnes & Noble and the Strand. She is a thumb on the scale of cultural life in the city. She hosts several book groups at the stores and privatel... See more
instagram.comThe second coming of the bookstore is bigger than reading. It’s about book clubs, readings, and good old-fashioned socializing. Photography was going to kill painting. Amazon > the bookstore. AI > humanity? Or maybe AI is the very thing we need to remember why we like being human?
Chris Danton • Pamela Anderson is a master class on rebranding
SILVER BOWL // Silvers are all over the Super Bowl. It’s only February and already my predictions are coming true. Hellmanns cast Meg Ryan and Billy Crystal. Uber Eats paired Charlie XCX with Martha Stewart (Martha is busy!). And Willem Dafoe and Catharine O’Hara teamed up for Michelob ULTRA. The theme? Silvers are funny, sexy, cheeky, sporty, spic... See more
Chris Danton • Pamela Anderson is a master class on rebranding
Ideas related to this collection