As with Trump’s shock jock politics, it’s up to us not to take the bait. We do not have to publicly denounce every incendiary ad, particularly when it comes from an anonymous poster or tiny seed startup. Instead of quote-tweeting, you can mute and ignore. Often, dis- engagement is the best way to waste the master-baiters’ time and money.
disengagement is the best way to waste the master baiters time and money
The bigger question is, How do we fix the Internet for the ordinary person?
The big wigs don’t seem to want to answer that question thoroughly, perhaps because there’s no big money in this, so people have been trying to find solutions on their own.
Search engines — the window into the web for many people — top their results with pages containing thousands of words of auto-generated nothingness, perfectly optimized for search engine prominence and to pull in money via ads and affiliate links while simultaneously devoid of any useful information.
Social networks have become “the web” for many... See more
Large parasocial platforms transformed the internet into a hostile and impersonal place. They feed our FOMO to keep us clicking. They exaggerate our differences for "engagement". They create engines for stardom to keep us creeping. They bait us into nutritionless and sensationalist content. Humanity cannot subsist on hype alone.