Bluesky's Success Is a Rejection of Big Tech's Operating System

the ascent of Bluesky. The decentralized social network hit 15 million users last week, and claimed the no. 1 spot on the App Store, above ChatGPT and TikTok. At time of writing, it still held that spot, all thanks to users fleeing Musk’s X-né-Twitter, the introduction of some good and innovative features, and the refreshing sense that someone is a

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Bluesky acts more like a particularly large Discord server--a place to socialize, bullshit, banter, and kill time--than it does like a proper Twitter replacement. For many people I think this is fine; I’m not sure how much the world needs a “Twitter replacement” anyway. But the distinction is still important. Part of what’s made Twitter so attracti

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the energy on Bluesky is exciting, that the app and website are very usable, and that, as a journalist, I appreciate a platform that does not and says it will not punish links in any algorithm and which mostly operates in reverse chronological order… What’s happening on Bluesky right now feels organic and it feels real in a way no other Twitter rep

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