Bluesky's Success Is a Rejection of Big Tech's Operating System

the ascent of Bluesky. The decentralized social network hit 15 million users last week, and claimed the no. 1 spot on the App Store, above ChatGPT and TikTok. At time of writing, it still held that spot, all thanks to users fleeing Musk’s X-né-Twitter, the introduction of some good and innovative features, and the refreshing sense that someone is a

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Bluesky acts more like a particularly large Discord server--a place to socialize, bullshit, banter, and kill time--than it does like a proper Twitter replacement. For many people I think this is fine; I’m not sure how much the world needs a “Twitter replacement” anyway. But the distinction is still important. Part of what’s made Twitter so attracti

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