Dorky Marketing Stuff

Yet, the world we live in is shifting rapidly. Consumers’ changing expectations and behaviours are affecting the ways in which brands can be borne and built. Complexity and choice paralysis has increasingly become the norm.

The Rise And Fall Of Denny's

It is one that's dominated by in-house client mediocrity factories, lowest-cost content bullshit artists, automated intent fracking, and business portfolios increasingly populated by the withered corpses of once vibrant and profitable brands.

There are many things to take from this story — about beginner's mind, the diversity of human experience, and the interoperability of language

Source: Fast Company