don’t you dare give up
I’ve hosted events where only two people showed up. You have to keep at it. Big things start small, but when you have all these pressures and limited resources in a growing company, it’s tempting to quickly ditch anything that’s not working. You can’t hopscotch over the hard bits, as much as you might want to
From Instant Pot to Instagram: Critical Lessons in Startup Community Building
“Thankfully, persistence is a great substitute for talent.”
― Steve Martin, Born Standing Up: A Comic's Life
HOW TO LONG GAME
docs.google.comHow do we resist the pressure to follow established playbooks? How do we embrace the periods of relentless action before results? How can we navigate periods of uncertainty, mystery, and doubt without being irritable?


The first Philz location used to be a bodega. Here’s a picture of the first coffee station and my dad (Phil) tucked in the corner of the bodega (you can see bottles of Rémy Martin on the right).
The first several years of business weren’t pretty, but my dad and I obsessed over quality and every customer interaction.... See more
One of the hardest and loneliest battles you’ll have to fight as you work to build the life you want is maintaining unwavering self belief that you will make it despite having *nothing* to show for it over a 2-3 year period before you see “overnight” success. You’ll feel like an imposter telling others what you’re building and who you believe... See more
Bx.comWhen you believe the work before you is the single piece that will forever define you, it’s difficult to let it go. The urge for perfection is overwhelming. It’s too much. We are frozen, and sometimes end up convincing ourselves that discarding the entire work is the only way to move forward. The only art the world gets to enjoy is from creators
... See more