Distorted

We are in an age of noise.

The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.

Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.... See more

If Kim Kardashian entered your industry with a terrible offer, she'd still make a billion dollars. Your problem is not your offer. The problem is you don't promote yourself well enough.