Distorted

We’re doing this for our next job listing.
If Kim Kardashian entered your industry with a terrible offer, she'd still make a billion dollars. Your problem is not your offer. The problem is you don't promote yourself well enough.
Most people do not post
Insanely high alpha in sharing the way your brain works, what your values and dreams are
You will draw people to you that resonate with them
A good brief increases the quality and reduces the quantity of conversation
THIS!!!!!
We are in an age of noise.
The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.
Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.... See more
The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.
Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.... See more
Evan Armstrong • Want to Build? Technical Excellence Won’t Be Enough.
Really appreciated this spicy LinkedIn post from Chris Davis (CEO and heir to the New Balance empire) on their recent collab with Amine.
"Never hear of Aminé? That's not the point. Tapping into the “creator economy” is an increasingly utilized tactic by brands to ignite commercial return. But is that the right approach?
If you are a brand that "spon... See more
"Never hear of Aminé? That's not the point. Tapping into the “creator economy” is an increasingly utilized tactic by brands to ignite commercial return. But is that the right approach?
If you are a brand that "spon... See more
been gone for a bit, did i miss anything big?
How to avoid cynicism:
Act in ways opposite to your instinct. If you hate something, find out more about it. Again ask 'What is this?', 'Who made this?', 'Who is this for?' Genuinely. Never stop doing this"
-via @being_on_line
"Marketing is our core competency. We're going to outsource everything else. Red Bull has no production facilities or warehouses."