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Dive Brief:
- 4A’s unveiled the Advertiser Protection Bureau (APB), where agencies will collectively share the responsibility of creating a community that protects the health of all brands while keeping consumers safe, too, according to a press release. The announcement was made at the 4A’s closed Accelerate conference last month but only now
4A's, ad agencies form Advertiser Protection Bureau to take on brand safety
“There has always been good placements of ads and bad placements of ads and media buying companies have always prided themselves on trying to get the context right,” said Charlie Crowe, chairman of the media and marketing publisher C Squared. “The difference in the online world is that it’s all done by an algorithm. The human element is taken out... See more
Olivia Solon • Google's bad week: YouTube loses millions as advertising row reaches US
Bots Riding the Waves of a Trending Hashtag
19% of the profiles in the conversation were identified as fake accounts . On January 28, the most active day in the conversation, when #BoycottRipCurl was on X’s top trending hashtags, inauthentic profiles were responsible for over 30% of the discourse .
19% of the profiles in the conversation were identified as fake accounts . On January 28, the most active day in the conversation, when #BoycottRipCurl was on X’s top trending hashtags, inauthentic profiles were responsible for over 30% of the discourse .
Rotem Baruchin • Rip Curl Caught in a Vortex of Fake Profiles
Digital ads are a $330-billion global business, according to estimates by the research firm eMarketer, and one that’s increasingly dominated by a few major players like Google and Facebook. Google plays a dual role in it both as one of the biggest sellers of online ads on the planet, and also the biggest tech company placing online ads on... See more
David Uberti • Here's How Google Sends Advertising Dollars to Fake News Sites
Fox Corp must face Smartmatic $2.7 billion defamation claim
By Jonathan Stempel
January 10, 202510:02 AM GMT+11Updated 7 days ago
A view of the signage outside the News Corporation building, after it was announced that Rupert Murdoch would step down as chairman of News Corp and Fox in favour of his son Lachlan Murdoch, in New York, U.S., September... See more
By Jonathan Stempel
January 10, 202510:02 AM GMT+11Updated 7 days ago
A view of the signage outside the News Corporation building, after it was announced that Rupert Murdoch would step down as chairman of News Corp and Fox in favour of his son Lachlan Murdoch, in New York, U.S., September... See more
Fox Corp must face Smartmatic $2.7 billion defamation claim
The involvement of big names, like BMW and IPG Mediabrands, in the study signals that the marketing industry is taking steps to create a safer, more transparent ad ecosystem. Trade association 4A’s unveiled the Advertiser Protection Bureau, where agencies collectively share the responsibility of creating a community to protect the health of all... See more