Disinformation

For future of disinformation talk

Digital ads are a $330-billion global business, according to estimates by the research firm eMarketer, and one that’s increasingly dominated by a few major players like Google and Facebook. Google plays a dual role in it both as one of the biggest sellers of online ads on the planet, and also the biggest tech company placing online ads on... See more

David Uberti • Here's How Google Sends Advertising Dollars to Fake News Sites

Democratic governance of digital platforms

Most brands do not want to be associated with hate speech and bot farms, but they are. It is easy to look the other way in such a technically complicated market, but marketers have a responsibility. Brands become complicit by remaining silent.

Policymakers and activists are pushing to reform digital... See more

Carlos Diaz Ruiz • Disinformation is part and parcel of social media’s business model, new research shows

Solutions marketers (and policy makers) can be a part of

4A's, ad agencies form Advertiser Protection Bureau to take on brand safety

Erica Sweeney marketingdive.com

A study released Sunday by The Global Disinformation Index, a UK nonprofit that rates sites’ trustworthiness, found that 70% of roughly 1,700 disinformation sites it analyzed were getting so-called “programmatic ads” — ads placed automatically — from Google, putting brand names such as Audi and Sprint next to junk content.

Here's How Google Sends Advertising Dollars to Fake News Sites

“There has always been good placements of ads and bad placements of ads and media buying companies have always prided themselves on trying to get the context right,” said Charlie Crowe, chairman of the media and marketing publisher C Squared. “The difference in the online world is that it’s all done by an algorithm. The human element is taken out... See more

Olivia Solon • Google's bad week: YouTube loses millions as advertising row reaches US

Disinformation aims to confuse, paralyse and polarise society at large for political, military, or commercial purposes through orchestrated campaigns to strategically spread deceptive or manipulative media content. On social media, disinformation tools include bots, deep fakes, fake news and conspiracy theories.

Carlos Diaz Ruiz • Disinformation is part and parcel of social media’s business model, new research shows

eventy-five percent of companies report being exposed to brand safety issues, but only 26% have taken some kind of action, and 15% haven’t adjusted their strategies at all, according to research by GumGum and Custom. Another study by Sizmek found that four in 10 brands report delivering ads on unsafe websites, but 64% find it tough to implement an... See more

Erica Sweeney • Consumers believe brands intentionally place ads next to unsafe content, study says

Disinformation

Difference between ability to inform and ability to persuade

Diffeeent forms of media geared towards visuals and shortcuts without words - populist politics

Trillions how to drive news coverage and people liked him andbyenrodenitnapl the way to the Whitehouse

People don’t care about white papers. They carenifnirnon their side. Measured... See more

Fox Corp must face Smartmatic $2.7 billion defamation claim

By Jonathan Stempel

January 10, 202510:02 AM GMT+11Updated 7 days ago

A view of the signage outside the News Corporation building, after it was announced that Rupert Murdoch would step down as chairman of News Corp and Fox in favour of his son Lachlan Murdoch, in New York, U.S., September... See more