Disinformation
For future of disinformation talk
Disinformation
4A's, ad agencies form Advertiser Protection Bureau to take on brand safety
Erica Sweeneymarketingdive.com
Bots Riding the Waves of a Trending Hashtag
19% of the profiles in the conversation were identified as fake accounts . On January 28, the most active day in the conversation, when #BoycottRipCurl was on X’s top trending hashtags, inauthentic profiles were responsible for over 30% of the discourse .
19% of the profiles in the conversation were identified as fake accounts . On January 28, the most active day in the conversation, when #BoycottRipCurl was on X’s top trending hashtags, inauthentic profiles were responsible for over 30% of the discourse .
Rotem Baruchin • Rip Curl Caught in a Vortex of Fake Profiles
Disinformation
Difference between ability to inform and ability to persuade
Diffeeent forms of media geared towards visuals and shortcuts without words - populist politics
Trillions how to drive news coverage and people liked him andbyenrodenitnapl the way to the Whitehouse
People don’t care about white papers. They carenifnirnon their side. Measured... See more
Difference between ability to inform and ability to persuade
Diffeeent forms of media geared towards visuals and shortcuts without words - populist politics
Trillions how to drive news coverage and people liked him andbyenrodenitnapl the way to the Whitehouse
People don’t care about white papers. They carenifnirnon their side. Measured... See more
Wayfair Conspiracy: Analyzing the evidence.
medium.com
“There has always been good placements of ads and bad placements of ads and media buying companies have always prided themselves on trying to get the context right,” said Charlie Crowe, chairman of the media and marketing publisher C Squared. “The difference in the online world is that it’s all done by an algorithm. The human element is taken out... See more
Olivia Solon • Google's bad week: YouTube loses millions as advertising row reaches US
Dive Brief:
- Ads that appear near negative content cause a 2.8 times decrease in consumer intent to associate with the brands, according to “The Brand Safety Effect,” a new media trial study by brand safety company CHEQ, IPG Mediabrands, BMW, Magna and a leading online entertainment platform.
- Two-thirds of consumers who expressed a high purchase
Consumers believe brands intentionally place ads next to unsafe content, study says
Impact of misinformation on brand value/trust
Where has the Wayfair conspiracy spread?Although it began in the US, the conspiracy theory soon became a global trend.According to data from CrowdTangle, a Facebook-owned social media analytics tool, the term Wayfair has generated 4.4 million engagements on Instagram. It also spread rapidly on public groups and pages on Facebook, resulting in more... See more
Wayfair: The false conspiracy about a furniture firm and child trafficking
Wayfair case via QAnon
This is what we're up against
Bad actors spreading disinformation online to fuel intolerance.
Teams of lawyers from the rich and powerful trying to stop us publishing stories they don’t want you to see.
Lobby groups with opaque funding who are determined to undermine facts about the climate emergency and other established science.
Authoritarian... See more
Bad actors spreading disinformation online to fuel intolerance.
Teams of lawyers from the rich and powerful trying to stop us publishing stories they don’t want you to see.
Lobby groups with opaque funding who are determined to undermine facts about the climate emergency and other established science.
Authoritarian... See more