Disinformation
For future of disinformation talk
Disinformation
A verified Twitter account (thanks Elon) purporting to be related to the well-respected Bloomberg news empire, shared a photo of plumes of smoke billowing over a large white building with the words, “Large explosion near The Pentagon Complex in Washington D.C - Initial Report”.
The image and Twitter account was fake. The image was likely generated... See more
The image and Twitter account was fake. The image was likely generated... See more
Deepfakes spell deep trouble for markets
Digital ads are a $330-billion global business, according to estimates by the research firm eMarketer, and one that’s increasingly dominated by a few major players like Google and Facebook. Google plays a dual role in it both as one of the biggest sellers of online ads on the planet, and also the biggest tech company placing online ads on... See more
David Uberti • Here's How Google Sends Advertising Dollars to Fake News Sites
Special Report: Top brands are sending $2.6 billion to misinformation websites each year - NewsGuard
Matt Skibinskinewsguardtech.com
What misinformation is worth in advertising dollars
4A's, ad agencies form Advertiser Protection Bureau to take on brand safety
Erica Sweeneymarketingdive.com
The involvement of big names, like BMW and IPG Mediabrands, in the study signals that the marketing industry is taking steps to create a safer, more transparent ad ecosystem. Trade association 4A’s unveiled the Advertiser Protection Bureau, where agencies collectively share the responsibility of creating a community to protect the health of all... See more
Erica Sweeney • Consumers believe brands intentionally place ads next to unsafe content, study says
Disinformation
Difference between ability to inform and ability to persuade
Diffeeent forms of media geared towards visuals and shortcuts without words - populist politics
Trillions how to drive news coverage and people liked him andbyenrodenitnapl the way to the Whitehouse
People don’t care about white papers. They carenifnirnon their side. Measured... See more
Difference between ability to inform and ability to persuade
Diffeeent forms of media geared towards visuals and shortcuts without words - populist politics
Trillions how to drive news coverage and people liked him andbyenrodenitnapl the way to the Whitehouse
People don’t care about white papers. They carenifnirnon their side. Measured... See more
“Go Woke, Go Broke” Throws Rip Curl Overboard
At the end of January, Rip Curl stirred waves when it released a new campaign that featured transgender surfer Sasha Lowerson. While the more liberal followers praised Rip Curl for their diversity, representation and inclusivity, others criticized the brand for “not supporting real women”. Not unlike... See more
At the end of January, Rip Curl stirred waves when it released a new campaign that featured transgender surfer Sasha Lowerson. While the more liberal followers praised Rip Curl for their diversity, representation and inclusivity, others criticized the brand for “not supporting real women”. Not unlike... See more