Disinformation

Disinformation aims to confuse, paralyse and polarise society at large for political, military, or commercial purposes through orchestrated campaigns to strategically spread deceptive or manipulative media content. On social media, disinformation tools include bots, deep fakes, fake news and conspiracy theories.

Fox Corp must face Smartmatic $2.7 billion defamation claim

By Jonathan Stempel

January 10, 202510:02 AM GMT+11Updated 7 days ago

A view of the signage outside the News Corporation building, after it was announced that Rupert Murdoch would step down as chairman of News Corp and Fox in favour of his son Lachlan Murdoch, in New York, U.S., September... See more

Digital marketing and disinformation

Digital marketing is a commercial practice by which firms create value over the internet. It includes search optimisation, content marketing, influencers, pay-per-click adverts, affiliate programs, and ordinary advertising. Brands hire digital marketing agencies and firms known as ad tech, which operate the... See more

Tell me in two minutes

The cross-roads between AI and online safety present two major societal risks:

1. the generation of ‘deepfakes’ and abusive content


2. the proliferation of false information.

These risks derive from generative AI ( GenAI ) - and they are more dangerous and damaging than the long-known risks from traditional AI. GenAI can make... See more

A study released Sunday by The Global Disinformation Index, a UK nonprofit that rates sites’ trustworthiness, found that 70% of roughly 1,700 disinformation sites it analyzed were getting so-called “programmatic ads” — ads placed automatically — from Google, putting brand names such as Audi and Sprint next to junk content.

Dive Brief:

• Ads that appear near negative content cause a 2.8 times decrease in consumer intent to associate with the brands, according to “The Brand Safety Effect,” a new media trial study by brand safety company CHEQ, IPG Mediabrands, BMW, Magna and a leading online entertainment platform.


• Two-thirds of consumers who expressed a high purchase

... See more