Disinformation
For future of disinformation talk
Disinformation
Throughout media history, media technologies and services have evolved to serve functions that are ultimately very different from those for which they were created. Radio was created to facilitate ship-to-shore communication. The VCR was created to facilitate home video recording, with its creators having no idea of the massive video rental/sales... See more
Article
A study released Sunday by The Global Disinformation Index, a UK nonprofit that rates sites’ trustworthiness, found that 70% of roughly 1,700 disinformation sites it analyzed were getting so-called “programmatic ads” — ads placed automatically — from Google, putting brand names such as Audi and Sprint next to junk content.
Here's How Google Sends Advertising Dollars to Fake News Sites
The involvement of big names, like BMW and IPG Mediabrands, in the study signals that the marketing industry is taking steps to create a safer, more transparent ad ecosystem. Trade association 4A’s unveiled the Advertiser Protection Bureau, where agencies collectively share the responsibility of creating a community to protect the health of all... See more
Erica Sweeney • Consumers believe brands intentionally place ads next to unsafe content, study says
Disinformation
Difference between ability to inform and ability to persuade
Diffeeent forms of media geared towards visuals and shortcuts without words - populist politics
Trillions how to drive news coverage and people liked him andbyenrodenitnapl the way to the Whitehouse
People don’t care about white papers. They carenifnirnon their side. Measured... See more
Difference between ability to inform and ability to persuade
Diffeeent forms of media geared towards visuals and shortcuts without words - populist politics
Trillions how to drive news coverage and people liked him andbyenrodenitnapl the way to the Whitehouse
People don’t care about white papers. They carenifnirnon their side. Measured... See more
Digital marketing and disinformation
Digital marketing is a commercial practice by which firms create value over the internet. It includes search optimisation, content marketing, influencers, pay-per-click adverts, affiliate programs, and ordinary advertising. Brands hire digital marketing agencies and firms known as ad tech, which operate the... See more
Digital marketing is a commercial practice by which firms create value over the internet. It includes search optimisation, content marketing, influencers, pay-per-click adverts, affiliate programs, and ordinary advertising. Brands hire digital marketing agencies and firms known as ad tech, which operate the... See more
Carlos Diaz Ruiz • Disinformation is part and parcel of social media’s business model, new research shows
Great explanation of how digital marketing funds disinformation
Disinformation aims to confuse, paralyse and polarise society at large for political, military, or commercial purposes through orchestrated campaigns to strategically spread deceptive or manipulative media content. On social media, disinformation tools include bots, deep fakes, fake news and conspiracy theories.
Carlos Diaz Ruiz • Disinformation is part and parcel of social media’s business model, new research shows
Democratic governance of digital platforms
Most brands do not want to be associated with hate speech and bot farms, but they are. It is easy to look the other way in such a technically complicated market, but marketers have a responsibility. Brands become complicit by remaining silent.
Policymakers and activists are pushing to reform digital... See more
Most brands do not want to be associated with hate speech and bot farms, but they are. It is easy to look the other way in such a technically complicated market, but marketers have a responsibility. Brands become complicit by remaining silent.
Policymakers and activists are pushing to reform digital... See more
Carlos Diaz Ruiz • Disinformation is part and parcel of social media’s business model, new research shows
Solutions marketers (and policy makers) can be a part of
4A's, ad agencies form Advertiser Protection Bureau to take on brand safety
Erica Sweeneymarketingdive.com
Tell me in two minutes
The cross-roads between AI and online safety present two major societal risks:
These risks derive from generative AI ( GenAI ) - and they are more dangerous and damaging than the long-known risks from traditional AI. GenAI can make... See more
The cross-roads between AI and online safety present two major societal risks:
- the generation of ‘deepfakes’ and abusive content
- the proliferation of false information.
These risks derive from generative AI ( GenAI ) - and they are more dangerous and damaging than the long-known risks from traditional AI. GenAI can make... See more