Disinformation
For future of disinformation talk
Disinformation
Where has the Wayfair conspiracy spread?Although it began in the US, the conspiracy theory soon became a global trend.According to data from CrowdTangle, a Facebook-owned social media analytics tool, the term Wayfair has generated 4.4 million engagements on Instagram. It also spread rapidly on public groups and pages on Facebook, resulting in more... See more
Wayfair: The false conspiracy about a furniture firm and child trafficking
Wayfair case via QAnon
Digital marketing and disinformation
Digital marketing is a commercial practice by which firms create value over the internet. It includes search optimisation, content marketing, influencers, pay-per-click adverts, affiliate programs, and ordinary advertising. Brands hire digital marketing agencies and firms known as ad tech, which operate the... See more
Digital marketing is a commercial practice by which firms create value over the internet. It includes search optimisation, content marketing, influencers, pay-per-click adverts, affiliate programs, and ordinary advertising. Brands hire digital marketing agencies and firms known as ad tech, which operate the... See more
Carlos Diaz Ruiz • Disinformation is part and parcel of social media’s business model, new research shows
Great explanation of how digital marketing funds disinformation
Disinformation
Difference between ability to inform and ability to persuade
Diffeeent forms of media geared towards visuals and shortcuts without words - populist politics
Trillions how to drive news coverage and people liked him andbyenrodenitnapl the way to the Whitehouse
People don’t care about white papers. They carenifnirnon their side. Measured... See more
Difference between ability to inform and ability to persuade
Diffeeent forms of media geared towards visuals and shortcuts without words - populist politics
Trillions how to drive news coverage and people liked him andbyenrodenitnapl the way to the Whitehouse
People don’t care about white papers. They carenifnirnon their side. Measured... See more
Dive Brief:
- 4A’s unveiled the Advertiser Protection Bureau (APB), where agencies will collectively share the responsibility of creating a community that protects the health of all brands while keeping consumers safe, too, according to a press release. The announcement was made at the 4A’s closed Accelerate conference last month but only now
4A's, ad agencies form Advertiser Protection Bureau to take on brand safety
Special Report: Top brands are sending $2.6 billion to misinformation websites each year - NewsGuard
Matt Skibinskinewsguardtech.com
What misinformation is worth in advertising dollars
“Go Woke, Go Broke” Throws Rip Curl Overboard
At the end of January, Rip Curl stirred waves when it released a new campaign that featured transgender surfer Sasha Lowerson. While the more liberal followers praised Rip Curl for their diversity, representation and inclusivity, others criticized the brand for “not supporting real women”. Not unlike... See more
At the end of January, Rip Curl stirred waves when it released a new campaign that featured transgender surfer Sasha Lowerson. While the more liberal followers praised Rip Curl for their diversity, representation and inclusivity, others criticized the brand for “not supporting real women”. Not unlike... See more
Rip Curl Caught in a Vortex of Fake Profiles
Throughout media history, media technologies and services have evolved to serve functions that are ultimately very different from those for which they were created. Radio was created to facilitate ship-to-shore communication. The VCR was created to facilitate home video recording, with its creators having no idea of the massive video rental/sales... See more