Disinformation
For future of disinformation talk
Disinformation
Dive Brief:
- Ads that appear near negative content cause a 2.8 times decrease in consumer intent to associate with the brands, according to “The Brand Safety Effect,” a new media trial study by brand safety company CHEQ, IPG Mediabrands, BMW, Magna and a leading online entertainment platform.
- Two-thirds of consumers who expressed a high purchase
Consumers believe brands intentionally place ads next to unsafe content, study says
Impact of misinformation on brand value/trust
The World of Crisis Management is Changing
On January 29, as the calls for boycott kept rising,Rip Curl took down the new campaign, removing it from their Instagram page. Would they have acted differently had they known how much of their campaign was fake, or that the boycott calls were utilized to promote a political discourse that had nothing to... See more
On January 29, as the calls for boycott kept rising,Rip Curl took down the new campaign, removing it from their Instagram page. Would they have acted differently had they known how much of their campaign was fake, or that the boycott calls were utilized to promote a political discourse that had nothing to... See more
Rotem Baruchin • Rip Curl Caught in a Vortex of Fake Profiles
Digital marketing and disinformation
Digital marketing is a commercial practice by which firms create value over the internet. It includes search optimisation, content marketing, influencers, pay-per-click adverts, affiliate programs, and ordinary advertising. Brands hire digital marketing agencies and firms known as ad tech, which operate the... See more
Digital marketing is a commercial practice by which firms create value over the internet. It includes search optimisation, content marketing, influencers, pay-per-click adverts, affiliate programs, and ordinary advertising. Brands hire digital marketing agencies and firms known as ad tech, which operate the... See more
Carlos Diaz Ruiz • Disinformation is part and parcel of social media’s business model, new research shows
Great explanation of how digital marketing funds disinformation
Democratic governance of digital platforms
Most brands do not want to be associated with hate speech and bot farms, but they are. It is easy to look the other way in such a technically complicated market, but marketers have a responsibility. Brands become complicit by remaining silent.
Policymakers and activists are pushing to reform digital... See more
Most brands do not want to be associated with hate speech and bot farms, but they are. It is easy to look the other way in such a technically complicated market, but marketers have a responsibility. Brands become complicit by remaining silent.
Policymakers and activists are pushing to reform digital... See more
Carlos Diaz Ruiz • Disinformation is part and parcel of social media’s business model, new research shows
Solutions marketers (and policy makers) can be a part of
Fox Corp must face Smartmatic $2.7 billion defamation claim
By Jonathan Stempel
January 10, 202510:02 AM GMT+11Updated 7 days ago
A view of the signage outside the News Corporation building, after it was announced that Rupert Murdoch would step down as chairman of News Corp and Fox in favour of his son Lachlan Murdoch, in New York, U.S., September... See more
By Jonathan Stempel
January 10, 202510:02 AM GMT+11Updated 7 days ago
A view of the signage outside the News Corporation building, after it was announced that Rupert Murdoch would step down as chairman of News Corp and Fox in favour of his son Lachlan Murdoch, in New York, U.S., September... See more
Fox Corp must face Smartmatic $2.7 billion defamation claim
Digital ads are a $330-billion global business, according to estimates by the research firm eMarketer, and one that’s increasingly dominated by a few major players like Google and Facebook. Google plays a dual role in it both as one of the biggest sellers of online ads on the planet, and also the biggest tech company placing online ads on... See more
David Uberti • Here's How Google Sends Advertising Dollars to Fake News Sites
The involvement of big names, like BMW and IPG Mediabrands, in the study signals that the marketing industry is taking steps to create a safer, more transparent ad ecosystem. Trade association 4A’s unveiled the Advertiser Protection Bureau, where agencies collectively share the responsibility of creating a community to protect the health of all... See more
Erica Sweeney • Consumers believe brands intentionally place ads next to unsafe content, study says
Disinformation
Difference between ability to inform and ability to persuade
Diffeeent forms of media geared towards visuals and shortcuts without words - populist politics
Trillions how to drive news coverage and people liked him andbyenrodenitnapl the way to the Whitehouse
People don’t care about white papers. They carenifnirnon their side. Measured... See more
Difference between ability to inform and ability to persuade
Diffeeent forms of media geared towards visuals and shortcuts without words - populist politics
Trillions how to drive news coverage and people liked him andbyenrodenitnapl the way to the Whitehouse
People don’t care about white papers. They carenifnirnon their side. Measured... See more