Disinformation

“There has always been good placements of ads and bad placements of ads and media buying companies have always prided themselves on trying to get the context right,” said Charlie Crowe, chairman of the media and marketing publisher C Squared. “The difference in the online world is that it’s all done by an algorithm. The human element is taken out... See more

Dive Brief:

• 4A’s unveiled the Advertiser Protection Bureau (APB), where agencies will collectively share the responsibility of creating a community that protects the health of all brands while keeping consumers safe, too, according to a press release. The announcement was made at the 4A’s closed Accelerate conference last month but only now

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eventy-five percent of companies report being exposed to brand safety issues, but only 26% have taken some kind of action, and 15% haven’t adjusted their strategies at all, according to research by GumGum and Custom. Another study by Sizmek found that four in 10 brands report delivering ads on unsafe websites, but 64% find it tough to implement an... See more

Throughout media history, media technologies and services have evolved to serve functions that are ultimately very different from those for which they were created. Radio was created to facilitate ship-to-shore communication. The VCR was created to facilitate home video recording, with its creators having no idea of the massive video rental/sales

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Sophisticated fake news attacks targeting financial markets have become increasingly common. In 2016, fraudsters created an exact replica of a reputable news site and published false allegations about French construction giant Vinci SA's accounting practices. The result was immediate—a staggering 18% drop in the company's share price, erasing 6... See more

The involvement of big names, like BMW and IPG Mediabrands, in the study signals that the marketing industry is taking steps to create a safer, more transparent ad ecosystem. Trade association 4A’s unveiled the Advertiser Protection Bureau, where agencies collectively share the responsibility of creating a community to protect the health of all... See more