Disinformation
For future of disinformation talk
Disinformation
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The cross-roads between AI and online safety present two major societal risks:
These risks derive from generative AI ( GenAI ) - and they are more dangerous and damaging than the long-known risks from traditional AI. GenAI can make... See more
The cross-roads between AI and online safety present two major societal risks:
- the generation of ‘deepfakes’ and abusive content
- the proliferation of false information.
These risks derive from generative AI ( GenAI ) - and they are more dangerous and damaging than the long-known risks from traditional AI. GenAI can make... See more
Risks of Gen AI – Deepfakes to disinformation: esafety and authenticity
4A's, ad agencies form Advertiser Protection Bureau to take on brand safety
Erica Sweeneymarketingdive.com
Dive Brief:
- 4A’s unveiled the Advertiser Protection Bureau (APB), where agencies will collectively share the responsibility of creating a community that protects the health of all brands while keeping consumers safe, too, according to a press release. The announcement was made at the 4A’s closed Accelerate conference last month but only now
4A's, ad agencies form Advertiser Protection Bureau to take on brand safety
Democratic governance of digital platforms
Most brands do not want to be associated with hate speech and bot farms, but they are. It is easy to look the other way in such a technically complicated market, but marketers have a responsibility. Brands become complicit by remaining silent.
Policymakers and activists are pushing to reform digital... See more
Most brands do not want to be associated with hate speech and bot farms, but they are. It is easy to look the other way in such a technically complicated market, but marketers have a responsibility. Brands become complicit by remaining silent.
Policymakers and activists are pushing to reform digital... See more
Carlos Diaz Ruiz • Disinformation is part and parcel of social media’s business model, new research shows
Solutions marketers (and policy makers) can be a part of
Digital ads are a $330-billion global business, according to estimates by the research firm eMarketer, and one that’s increasingly dominated by a few major players like Google and Facebook. Google plays a dual role in it both as one of the biggest sellers of online ads on the planet, and also the biggest tech company placing online ads on... See more
David Uberti • Here's How Google Sends Advertising Dollars to Fake News Sites
“There has always been good placements of ads and bad placements of ads and media buying companies have always prided themselves on trying to get the context right,” said Charlie Crowe, chairman of the media and marketing publisher C Squared. “The difference in the online world is that it’s all done by an algorithm. The human element is taken out... See more
Olivia Solon • Google's bad week: YouTube loses millions as advertising row reaches US
Digital marketing and disinformation
Digital marketing is a commercial practice by which firms create value over the internet. It includes search optimisation, content marketing, influencers, pay-per-click adverts, affiliate programs, and ordinary advertising. Brands hire digital marketing agencies and firms known as ad tech, which operate the... See more
Digital marketing is a commercial practice by which firms create value over the internet. It includes search optimisation, content marketing, influencers, pay-per-click adverts, affiliate programs, and ordinary advertising. Brands hire digital marketing agencies and firms known as ad tech, which operate the... See more
Carlos Diaz Ruiz • Disinformation is part and parcel of social media’s business model, new research shows
Great explanation of how digital marketing funds disinformation