Disinformation
For future of disinformation talk
Disinformation
Democratic governance of digital platforms
Most brands do not want to be associated with hate speech and bot farms, but they are. It is easy to look the other way in such a technically complicated market, but marketers have a responsibility. Brands become complicit by remaining silent.
Policymakers and activists are pushing to reform digital... See more
Most brands do not want to be associated with hate speech and bot farms, but they are. It is easy to look the other way in such a technically complicated market, but marketers have a responsibility. Brands become complicit by remaining silent.
Policymakers and activists are pushing to reform digital... See more
Carlos Diaz Ruiz • Disinformation is part and parcel of social media’s business model, new research shows
Solutions marketers (and policy makers) can be a part of
4A's, ad agencies form Advertiser Protection Bureau to take on brand safety
Erica Sweeneymarketingdive.com
Wayfair Conspiracy: Analyzing the evidence.
medium.com
Digital ads are a $330-billion global business, according to estimates by the research firm eMarketer, and one that’s increasingly dominated by a few major players like Google and Facebook. Google plays a dual role in it both as one of the biggest sellers of online ads on the planet, and also the biggest tech company placing online ads on... See more
David Uberti • Here's How Google Sends Advertising Dollars to Fake News Sites
Where has the Wayfair conspiracy spread?Although it began in the US, the conspiracy theory soon became a global trend.According to data from CrowdTangle, a Facebook-owned social media analytics tool, the term Wayfair has generated 4.4 million engagements on Instagram. It also spread rapidly on public groups and pages on Facebook, resulting in more... See more
Wayfair: The false conspiracy about a furniture firm and child trafficking
Wayfair case via QAnon
eventy-five percent of companies report being exposed to brand safety issues, but only 26% have taken some kind of action, and 15% haven’t adjusted their strategies at all, according to research by GumGum and Custom. Another study by Sizmek found that four in 10 brands report delivering ads on unsafe websites, but 64% find it tough to implement an... See more
Erica Sweeney • Consumers believe brands intentionally place ads next to unsafe content, study says
Special Report: Top brands are sending $2.6 billion to misinformation websites each year - NewsGuard
Matt Skibinskinewsguardtech.com
What misinformation is worth in advertising dollars
A study released Sunday by The Global Disinformation Index, a UK nonprofit that rates sites’ trustworthiness, found that 70% of roughly 1,700 disinformation sites it analyzed were getting so-called “programmatic ads” — ads placed automatically — from Google, putting brand names such as Audi and Sprint next to junk content.
Here's How Google Sends Advertising Dollars to Fake News Sites
“Go Woke, Go Broke” Throws Rip Curl Overboard
At the end of January, Rip Curl stirred waves when it released a new campaign that featured transgender surfer Sasha Lowerson. While the more liberal followers praised Rip Curl for their diversity, representation and inclusivity, others criticized the brand for “not supporting real women”. Not unlike... See more
At the end of January, Rip Curl stirred waves when it released a new campaign that featured transgender surfer Sasha Lowerson. While the more liberal followers praised Rip Curl for their diversity, representation and inclusivity, others criticized the brand for “not supporting real women”. Not unlike... See more