Disinformation
For future of disinformation talk
Disinformation
The involvement of big names, like BMW and IPG Mediabrands, in the study signals that the marketing industry is taking steps to create a safer, more transparent ad ecosystem. Trade association 4A’s unveiled the Advertiser Protection Bureau, where agencies collectively share the responsibility of creating a community to protect the health of all... See more
Erica Sweeney • Consumers believe brands intentionally place ads next to unsafe content, study says
Disinformation aims to confuse, paralyse and polarise society at large for political, military, or commercial purposes through orchestrated campaigns to strategically spread deceptive or manipulative media content. On social media, disinformation tools include bots, deep fakes, fake news and conspiracy theories.
Carlos Diaz Ruiz • Disinformation is part and parcel of social media’s business model, new research shows
Where has the Wayfair conspiracy spread?Although it began in the US, the conspiracy theory soon became a global trend.According to data from CrowdTangle, a Facebook-owned social media analytics tool, the term Wayfair has generated 4.4 million engagements on Instagram. It also spread rapidly on public groups and pages on Facebook, resulting in more... See more
Wayfair: The false conspiracy about a furniture firm and child trafficking
Wayfair case via QAnon
Dive Brief:
- 4A’s unveiled the Advertiser Protection Bureau (APB), where agencies will collectively share the responsibility of creating a community that protects the health of all brands while keeping consumers safe, too, according to a press release. The announcement was made at the 4A’s closed Accelerate conference last month but only now
4A's, ad agencies form Advertiser Protection Bureau to take on brand safety
Sophisticated fake news attacks targeting financial markets have become increasingly common. In 2016, fraudsters created an exact replica of a reputable news site and published false allegations about French construction giant Vinci SA's accounting practices. The result was immediate—a staggering 18% drop in the company's share price, erasing 6... See more
Yasin Dus • Council Post: The Disinformation Market: Battling Fake News In Finance
Financial Markets & disinformation
Digital ads are a $330-billion global business, according to estimates by the research firm eMarketer, and one that’s increasingly dominated by a few major players like Google and Facebook. Google plays a dual role in it both as one of the biggest sellers of online ads on the planet, and also the biggest tech company placing online ads on... See more
David Uberti • Here's How Google Sends Advertising Dollars to Fake News Sites
This is what we're up against
Bad actors spreading disinformation online to fuel intolerance.
Teams of lawyers from the rich and powerful trying to stop us publishing stories they don’t want you to see.
Lobby groups with opaque funding who are determined to undermine facts about the climate emergency and other established science.
Authoritarian... See more
Bad actors spreading disinformation online to fuel intolerance.
Teams of lawyers from the rich and powerful trying to stop us publishing stories they don’t want you to see.
Lobby groups with opaque funding who are determined to undermine facts about the climate emergency and other established science.
Authoritarian... See more