Disinformation

Where has the Wayfair conspiracy spread?Although it began in the US, the conspiracy theory soon became a global trend.According to data from CrowdTangle, a Facebook-owned social media analytics tool, the term Wayfair has generated 4.4 million engagements on Instagram. It also spread rapidly on public groups and pages on Facebook, resulting in more... See more

“There has always been good placements of ads and bad placements of ads and media buying companies have always prided themselves on trying to get the context right,” said Charlie Crowe, chairman of the media and marketing publisher C Squared. “The difference in the online world is that it’s all done by an algorithm. The human element is taken out... See more

The involvement of big names, like BMW and IPG Mediabrands, in the study signals that the marketing industry is taking steps to create a safer, more transparent ad ecosystem. Trade association 4A’s unveiled the Advertiser Protection Bureau, where agencies collectively share the responsibility of creating a community to protect the health of all... See more

Tell me in two minutes

The cross-roads between AI and online safety present two major societal risks:

1. the generation of ‘deepfakes’ and abusive content


2. the proliferation of false information.

These risks derive from generative AI ( GenAI ) - and they are more dangerous and damaging than the long-known risks from traditional AI. GenAI can make... See more

eventy-five percent of companies report being exposed to brand safety issues, but only 26% have taken some kind of action, and 15% haven’t adjusted their strategies at all, according to research by GumGum and Custom. Another study by Sizmek found that four in 10 brands report delivering ads on unsafe websites, but 64% find it tough to implement an... See more