Difference between ability to inform and ability to persuade
Diffeeent forms of media geared towards visuals and shortcuts without words - populist politics
Trillions how to drive news coverage and people liked him andbyenrodenitnapl the way to the Whitehouse
People don’t care about white papers. They carenifnirnon their side. Measured... See more
Tell me in two minutes
The cross-roads between AI and online safety present two major societal risks:
the generation of ‘deepfakes’ and abusive content
the proliferation of false information.
These risks derive from generative AI ( GenAI ) - and they are more dangerous and damaging than the long-known risks from traditional AI. GenAI can make... See more
19% of the profiles in the conversation were identified as fake accounts . On January 28, the most active day in the conversation, when #BoycottRipCurl was on X’s top trending hashtags, inauthentic profiles were responsible for over 30% of the discourse .
The involvement of big names, like BMW and IPG Mediabrands, in the study signals that the marketing industry is taking steps to create a safer, more transparent ad ecosystem. Trade association 4A’s unveiled the Advertiser Protection Bureau, where agencies collectively share the responsibility of creating a community to protect the health of all... See more
Ads that appear near negative content cause a 2.8 times decrease in consumer intent to associate with the brands, according to “The Brand Safety Effect,” a new media trial study by brand safety company CHEQ, IPG Mediabrands, BMW, Magna and a leading online entertainment platform.
Two-thirds of consumers who expressed a high purchase