Disinformation

Dive Brief:

• 4A’s unveiled the Advertiser Protection Bureau (APB), where agencies will collectively share the responsibility of creating a community that protects the health of all brands while keeping consumers safe, too, according to a press release. The announcement was made at the 4A’s closed Accelerate conference last month but only now

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Disinformation aims to confuse, paralyse and polarise society at large for political, military, or commercial purposes through orchestrated campaigns to strategically spread deceptive or manipulative media content. On social media, disinformation tools include bots, deep fakes, fake news and conspiracy theories.

Tell me in two minutes

The cross-roads between AI and online safety present two major societal risks:

1. the generation of ‘deepfakes’ and abusive content


2. the proliferation of false information.

These risks derive from generative AI ( GenAI ) - and they are more dangerous and damaging than the long-known risks from traditional AI. GenAI can make... See more

Democratic governance of digital platforms

Most brands do not want to be associated with hate speech and bot farms, but they are. It is easy to look the other way in such a technically complicated market, but marketers have a responsibility. Brands become complicit by remaining silent.

Policymakers and activists are pushing to reform digital... See more

A verified Twitter account (thanks Elon) purporting to be related to the well-respected Bloomberg news empire, shared a photo of plumes of smoke billowing over a large white building with the words, “Large explosion near The Pentagon Complex in Washington D.C - Initial Report”.

The image and Twitter account was fake. The image was likely generated... See more

Digital marketing and disinformation

Digital marketing is a commercial practice by which firms create value over the internet. It includes search optimisation, content marketing, influencers, pay-per-click adverts, affiliate programs, and ordinary advertising. Brands hire digital marketing agencies and firms known as ad tech, which operate the... See more