Disinformation

Sophisticated fake news attacks targeting financial markets have become increasingly common. In 2016, fraudsters created an exact replica of a reputable news site and published false allegations about French construction giant Vinci SA's accounting practices. The result was immediate—a staggering 18% drop in the company's share price, erasing 6... See more

Democratic governance of digital platforms

Most brands do not want to be associated with hate speech and bot farms, but they are. It is easy to look the other way in such a technically complicated market, but marketers have a responsibility. Brands become complicit by remaining silent.

Policymakers and activists are pushing to reform digital... See more

The involvement of big names, like BMW and IPG Mediabrands, in the study signals that the marketing industry is taking steps to create a safer, more transparent ad ecosystem. Trade association 4A’s unveiled the Advertiser Protection Bureau, where agencies collectively share the responsibility of creating a community to protect the health of all... See more

eventy-five percent of companies report being exposed to brand safety issues, but only 26% have taken some kind of action, and 15% haven’t adjusted their strategies at all, according to research by GumGum and Custom. Another study by Sizmek found that four in 10 brands report delivering ads on unsafe websites, but 64% find it tough to implement an... See more

Dive Brief:

• Ads that appear near negative content cause a 2.8 times decrease in consumer intent to associate with the brands, according to “The Brand Safety Effect,” a new media trial study by brand safety company CHEQ, IPG Mediabrands, BMW, Magna and a leading online entertainment platform.


• Two-thirds of consumers who expressed a high purchase

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