Disinformation
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Disinformation
Bots Riding the Waves of a Trending Hashtag
19% of the profiles in the conversation were identified as fake accounts . On January 28, the most active day in the conversation, when #BoycottRipCurl was on X’s top trending hashtags, inauthentic profiles were responsible for over 30% of the discourse .
19% of the profiles in the conversation were identified as fake accounts . On January 28, the most active day in the conversation, when #BoycottRipCurl was on X’s top trending hashtags, inauthentic profiles were responsible for over 30% of the discourse .
Rotem Baruchin • Rip Curl Caught in a Vortex of Fake Profiles
A verified Twitter account (thanks Elon) purporting to be related to the well-respected Bloomberg news empire, shared a photo of plumes of smoke billowing over a large white building with the words, “Large explosion near The Pentagon Complex in Washington D.C - Initial Report”.
The image and Twitter account was fake. The image was likely generated... See more
The image and Twitter account was fake. The image was likely generated... See more
Deepfakes spell deep trouble for markets
Digital ads are a $330-billion global business, according to estimates by the research firm eMarketer, and one that’s increasingly dominated by a few major players like Google and Facebook. Google plays a dual role in it both as one of the biggest sellers of online ads on the planet, and also the biggest tech company placing online ads on... See more
David Uberti • Here's How Google Sends Advertising Dollars to Fake News Sites
Tell me in two minutes
The cross-roads between AI and online safety present two major societal risks:
These risks derive from generative AI ( GenAI ) - and they are more dangerous and damaging than the long-known risks from traditional AI. GenAI can make... See more
The cross-roads between AI and online safety present two major societal risks:
- the generation of ‘deepfakes’ and abusive content
- the proliferation of false information.
These risks derive from generative AI ( GenAI ) - and they are more dangerous and damaging than the long-known risks from traditional AI. GenAI can make... See more
Risks of Gen AI – Deepfakes to disinformation: esafety and authenticity
The World of Crisis Management is Changing
On January 29, as the calls for boycott kept rising,Rip Curl took down the new campaign, removing it from their Instagram page. Would they have acted differently had they known how much of their campaign was fake, or that the boycott calls were utilized to promote a political discourse that had nothing to... See more
On January 29, as the calls for boycott kept rising,Rip Curl took down the new campaign, removing it from their Instagram page. Would they have acted differently had they known how much of their campaign was fake, or that the boycott calls were utilized to promote a political discourse that had nothing to... See more
Rotem Baruchin • Rip Curl Caught in a Vortex of Fake Profiles
“Go Woke, Go Broke” Throws Rip Curl Overboard
At the end of January, Rip Curl stirred waves when it released a new campaign that featured transgender surfer Sasha Lowerson. While the more liberal followers praised Rip Curl for their diversity, representation and inclusivity, others criticized the brand for “not supporting real women”. Not unlike... See more
At the end of January, Rip Curl stirred waves when it released a new campaign that featured transgender surfer Sasha Lowerson. While the more liberal followers praised Rip Curl for their diversity, representation and inclusivity, others criticized the brand for “not supporting real women”. Not unlike... See more
Rip Curl Caught in a Vortex of Fake Profiles
This is what we're up against
Bad actors spreading disinformation online to fuel intolerance.
Teams of lawyers from the rich and powerful trying to stop us publishing stories they don’t want you to see.
Lobby groups with opaque funding who are determined to undermine facts about the climate emergency and other established science.
Authoritarian... See more
Bad actors spreading disinformation online to fuel intolerance.
Teams of lawyers from the rich and powerful trying to stop us publishing stories they don’t want you to see.
Lobby groups with opaque funding who are determined to undermine facts about the climate emergency and other established science.
Authoritarian... See more