Disinformation
For future of disinformation talk
Disinformation
The World of Crisis Management is Changing
On January 29, as the calls for boycott kept rising,Rip Curl took down the new campaign, removing it from their Instagram page. Would they have acted differently had they known how much of their campaign was fake, or that the boycott calls were utilized to promote a political discourse that had nothing to... See more
On January 29, as the calls for boycott kept rising,Rip Curl took down the new campaign, removing it from their Instagram page. Would they have acted differently had they known how much of their campaign was fake, or that the boycott calls were utilized to promote a political discourse that had nothing to... See more
Rotem Baruchin • Rip Curl Caught in a Vortex of Fake Profiles
A verified Twitter account (thanks Elon) purporting to be related to the well-respected Bloomberg news empire, shared a photo of plumes of smoke billowing over a large white building with the words, “Large explosion near The Pentagon Complex in Washington D.C - Initial Report”.
The image and Twitter account was fake. The image was likely generated... See more
The image and Twitter account was fake. The image was likely generated... See more
Deepfakes spell deep trouble for markets
Democratic governance of digital platforms
Most brands do not want to be associated with hate speech and bot farms, but they are. It is easy to look the other way in such a technically complicated market, but marketers have a responsibility. Brands become complicit by remaining silent.
Policymakers and activists are pushing to reform digital... See more
Most brands do not want to be associated with hate speech and bot farms, but they are. It is easy to look the other way in such a technically complicated market, but marketers have a responsibility. Brands become complicit by remaining silent.
Policymakers and activists are pushing to reform digital... See more
Carlos Diaz Ruiz • Disinformation is part and parcel of social media’s business model, new research shows
Solutions marketers (and policy makers) can be a part of
Disinformation aims to confuse, paralyse and polarise society at large for political, military, or commercial purposes through orchestrated campaigns to strategically spread deceptive or manipulative media content. On social media, disinformation tools include bots, deep fakes, fake news and conspiracy theories.
Carlos Diaz Ruiz • Disinformation is part and parcel of social media’s business model, new research shows
Disinformation
Difference between ability to inform and ability to persuade
Diffeeent forms of media geared towards visuals and shortcuts without words - populist politics
Trillions how to drive news coverage and people liked him andbyenrodenitnapl the way to the Whitehouse
People don’t care about white papers. They carenifnirnon their side. Measured... See more
Difference between ability to inform and ability to persuade
Diffeeent forms of media geared towards visuals and shortcuts without words - populist politics
Trillions how to drive news coverage and people liked him andbyenrodenitnapl the way to the Whitehouse
People don’t care about white papers. They carenifnirnon their side. Measured... See more
A study released Sunday by The Global Disinformation Index, a UK nonprofit that rates sites’ trustworthiness, found that 70% of roughly 1,700 disinformation sites it analyzed were getting so-called “programmatic ads” — ads placed automatically — from Google, putting brand names such as Audi and Sprint next to junk content.
Here's How Google Sends Advertising Dollars to Fake News Sites
This is what we're up against
Bad actors spreading disinformation online to fuel intolerance.
Teams of lawyers from the rich and powerful trying to stop us publishing stories they don’t want you to see.
Lobby groups with opaque funding who are determined to undermine facts about the climate emergency and other established science.
Authoritarian... See more
Bad actors spreading disinformation online to fuel intolerance.
Teams of lawyers from the rich and powerful trying to stop us publishing stories they don’t want you to see.
Lobby groups with opaque funding who are determined to undermine facts about the climate emergency and other established science.
Authoritarian... See more