Disinformation
For future of disinformation talk
Disinformation
Special Report: Top brands are sending $2.6 billion to misinformation websites each year - NewsGuard
Matt Skibinskinewsguardtech.com
What misinformation is worth in advertising dollars
Tell me in two minutes
The cross-roads between AI and online safety present two major societal risks:
These risks derive from generative AI ( GenAI ) - and they are more dangerous and damaging than the long-known risks from traditional AI. GenAI can make... See more
The cross-roads between AI and online safety present two major societal risks:
- the generation of ‘deepfakes’ and abusive content
- the proliferation of false information.
These risks derive from generative AI ( GenAI ) - and they are more dangerous and damaging than the long-known risks from traditional AI. GenAI can make... See more
Risks of Gen AI – Deepfakes to disinformation: esafety and authenticity
Bots Riding the Waves of a Trending Hashtag
19% of the profiles in the conversation were identified as fake accounts . On January 28, the most active day in the conversation, when #BoycottRipCurl was on X’s top trending hashtags, inauthentic profiles were responsible for over 30% of the discourse .
19% of the profiles in the conversation were identified as fake accounts . On January 28, the most active day in the conversation, when #BoycottRipCurl was on X’s top trending hashtags, inauthentic profiles were responsible for over 30% of the discourse .
Rotem Baruchin • Rip Curl Caught in a Vortex of Fake Profiles
This is what we're up against
Bad actors spreading disinformation online to fuel intolerance.
Teams of lawyers from the rich and powerful trying to stop us publishing stories they don’t want you to see.
Lobby groups with opaque funding who are determined to undermine facts about the climate emergency and other established science.
Authoritarian... See more
Bad actors spreading disinformation online to fuel intolerance.
Teams of lawyers from the rich and powerful trying to stop us publishing stories they don’t want you to see.
Lobby groups with opaque funding who are determined to undermine facts about the climate emergency and other established science.
Authoritarian... See more
YouTube profits from videos promoting unproven Covid-19 treatments
Digital ads are a $330-billion global business, according to estimates by the research firm eMarketer, and one that’s increasingly dominated by a few major players like Google and Facebook. Google plays a dual role in it both as one of the biggest sellers of online ads on the planet, and also the biggest tech company placing online ads on... See more
David Uberti • Here's How Google Sends Advertising Dollars to Fake News Sites
Digital marketing and disinformation
Digital marketing is a commercial practice by which firms create value over the internet. It includes search optimisation, content marketing, influencers, pay-per-click adverts, affiliate programs, and ordinary advertising. Brands hire digital marketing agencies and firms known as ad tech, which operate the... See more
Digital marketing is a commercial practice by which firms create value over the internet. It includes search optimisation, content marketing, influencers, pay-per-click adverts, affiliate programs, and ordinary advertising. Brands hire digital marketing agencies and firms known as ad tech, which operate the... See more
Carlos Diaz Ruiz • Disinformation is part and parcel of social media’s business model, new research shows
Great explanation of how digital marketing funds disinformation
Fox Corp must face Smartmatic $2.7 billion defamation claim
By Jonathan Stempel
January 10, 202510:02 AM GMT+11Updated 7 days ago
A view of the signage outside the News Corporation building, after it was announced that Rupert Murdoch would step down as chairman of News Corp and Fox in favour of his son Lachlan Murdoch, in New York, U.S., September... See more
By Jonathan Stempel
January 10, 202510:02 AM GMT+11Updated 7 days ago
A view of the signage outside the News Corporation building, after it was announced that Rupert Murdoch would step down as chairman of News Corp and Fox in favour of his son Lachlan Murdoch, in New York, U.S., September... See more
Fox Corp must face Smartmatic $2.7 billion defamation claim
Dive Brief:
- Ads that appear near negative content cause a 2.8 times decrease in consumer intent to associate with the brands, according to “The Brand Safety Effect,” a new media trial study by brand safety company CHEQ, IPG Mediabrands, BMW, Magna and a leading online entertainment platform.
- Two-thirds of consumers who expressed a high purchase
Consumers believe brands intentionally place ads next to unsafe content, study says
Impact of misinformation on brand value/trust
