Most brands do not want to be associated with hate speech and bot farms, but they are. It is easy to look the other way in such a technically complicated market, but marketers have a responsibility. Brands become complicit by remaining silent.
Policymakers and activists are pushing to reform digital... See more
Solutions marketers (and policy makers) can be a part of
“Go Woke, Go Broke” Throws Rip Curl Overboard
At the end of January, Rip Curl stirred waves when it released a new campaign that featured transgender surfer Sasha Lowerson. While the more liberal followers praised Rip Curl for their diversity, representation and inclusivity, others criticized the brand for “not supporting real women”. Not unlike... See more
The cross-roads between AI and online safety present two major societal risks:
the generation of ‘deepfakes’ and abusive content
the proliferation of false information.
These risks derive from generative AI ( GenAI ) - and they are more dangerous and damaging than the long-known risks from traditional AI. GenAI can make... See more
On January 29, as the calls for boycott kept rising,Rip Curl took down the new campaign, removing it from their Instagram page. Would they have acted differently had they known how much of their campaign was fake, or that the boycott calls were utilized to promote a political discourse that had nothing to... See more