Disinformation

Bots Riding the Waves of a Trending Hashtag

19% of the profiles in the conversation were identified as fake accounts . On January 28, the most active day in the conversation, when #BoycottRipCurl was on X’s top trending hashtags, inauthentic profiles were responsible for over 30% of the discourse .

“There has always been good placements of ads and bad placements of ads and media buying companies have always prided themselves on trying to get the context right,” said Charlie Crowe, chairman of the media and marketing publisher C Squared. “The difference in the online world is that it’s all done by an algorithm. The human element is taken out... See more

The involvement of big names, like BMW and IPG Mediabrands, in the study signals that the marketing industry is taking steps to create a safer, more transparent ad ecosystem. Trade association 4A’s unveiled the Advertiser Protection Bureau, where agencies collectively share the responsibility of creating a community to protect the health of all... See more

A verified Twitter account (thanks Elon) purporting to be related to the well-respected Bloomberg news empire, shared a photo of plumes of smoke billowing over a large white building with the words, “Large explosion near The Pentagon Complex in Washington D.C - Initial Report”.

The image and Twitter account was fake. The image was likely generated... See more

Tell me in two minutes

The cross-roads between AI and online safety present two major societal risks:

1. the generation of ‘deepfakes’ and abusive content


2. the proliferation of false information.

These risks derive from generative AI ( GenAI ) - and they are more dangerous and damaging than the long-known risks from traditional AI. GenAI can make... See more