Disinformation

The involvement of big names, like BMW and IPG Mediabrands, in the study signals that the marketing industry is taking steps to create a safer, more transparent ad ecosystem. Trade association 4A’s unveiled the Advertiser Protection Bureau, where agencies collectively share the responsibility of creating a community to protect the health of all... See more

Disinformation

Difference between ability to inform and ability to persuade

Diffeeent forms of media geared towards visuals and shortcuts without words - populist politics

Trillions how to drive news coverage and people liked him andbyenrodenitnapl the way to the Whitehouse

People don’t care about white papers. They carenifnirnon their side. Measured... See more

Bots Riding the Waves of a Trending Hashtag

19% of the profiles in the conversation were identified as fake accounts . On January 28, the most active day in the conversation, when #BoycottRipCurl was on X’s top trending hashtags, inauthentic profiles were responsible for over 30% of the discourse .

The World of Crisis Management is Changing

On January 29, as the calls for boycott kept rising,Rip Curl took down the new campaign, removing it from their Instagram page. Would they have acted differently had they known how much of their campaign was fake, or that the boycott calls were utilized to promote a political discourse that had nothing to... See more

Where has the Wayfair conspiracy spread?Although it began in the US, the conspiracy theory soon became a global trend.According to data from CrowdTangle, a Facebook-owned social media analytics tool, the term Wayfair has generated 4.4 million engagements on Instagram. It also spread rapidly on public groups and pages on Facebook, resulting in more... See more

Sophisticated fake news attacks targeting financial markets have become increasingly common. In 2016, fraudsters created an exact replica of a reputable news site and published false allegations about French construction giant Vinci SA's accounting practices. The result was immediate—a staggering 18% drop in the company's share price, erasing 6... See more

Digital marketing and disinformation

Digital marketing is a commercial practice by which firms create value over the internet. It includes search optimisation, content marketing, influencers, pay-per-click adverts, affiliate programs, and ordinary advertising. Brands hire digital marketing agencies and firms known as ad tech, which operate the... See more

Tell me in two minutes

The cross-roads between AI and online safety present two major societal risks:

1. the generation of ‘deepfakes’ and abusive content


2. the proliferation of false information.

These risks derive from generative AI ( GenAI ) - and they are more dangerous and damaging than the long-known risks from traditional AI. GenAI can make... See more