Rip Curl Caught in a Vortex of Fake Profiles
The World of Crisis Management is Changing
On January 29, as the calls for boycott kept rising,Rip Curl took down the new campaign, removing it from their Instagram page. Would they have acted differently had they known how much of their campaign was fake, or that the boycott calls were utilized to promote a political discourse that had nothing to ... See more
On January 29, as the calls for boycott kept rising,Rip Curl took down the new campaign, removing it from their Instagram page. Would they have acted differently had they known how much of their campaign was fake, or that the boycott calls were utilized to promote a political discourse that had nothing to ... See more
Rotem Baruchin • Rip Curl Caught in a Vortex of Fake Profiles
Bots Riding the Waves of a Trending Hashtag
19% of the profiles in the conversation were identified as fake accounts . On January 28, the most active day in the conversation, when #BoycottRipCurl was on X’s top trending hashtags, inauthentic profiles were responsible for over 30% of the discourse .
19% of the profiles in the conversation were identified as fake accounts . On January 28, the most active day in the conversation, when #BoycottRipCurl was on X’s top trending hashtags, inauthentic profiles were responsible for over 30% of the discourse .
Rotem Baruchin • Rip Curl Caught in a Vortex of Fake Profiles
“Go Woke, Go Broke” Throws Rip Curl Overboard
At the end of January, Rip Curl stirred waves when it released a new campaign that featured transgender surfer Sasha Lowerson. While the more liberal followers praised Rip Curl for their diversity, representation and inclusivity, others criticized the brand for “not supporting real women”. Not unlike th... See more
At the end of January, Rip Curl stirred waves when it released a new campaign that featured transgender surfer Sasha Lowerson. While the more liberal followers praised Rip Curl for their diversity, representation and inclusivity, others criticized the brand for “not supporting real women”. Not unlike th... See more