Designing for Emotions

Designing a product, work etc. by thinking about the emotions we want to elicit in the users.

No matter how austere, no matter how formalist, no matter how devoted to function, your design should have a moment of delight. That's how you know it was designed for humans.

Polish, polish, polish, but be careful not to scrub away the moments that have no purpose other than to delight.

andrea

A charismatic brand includes a dedication to aesthetics. Why? Because it’s the language of feeling, and in a society that’s information-rich and time-poor, people value feeling more than information.

Marty Neumier • The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

sari

I’ve come to think of software applications as a form of digital architecture: some are places of concentration, others of collaboration, others clearly just for fun. Software’s emotional dimension is crucial: how it feels dictates how it’s used. (Architects hire environmental psychologists; tech companies hire user-experience researchers.)... See more

What Is the Prada-ness?

ssari

“I’ve always seen it as a community that has a very specific attitude, intellect, aesthetic,” he said. “The one thing that you can’t really define is what it is, but you feel it is. It exists. It’s present. It’s clearly there. That’s a very important thing for me. It’s also what I like very much about fashion brands. I think most people know, from previous talks and interviews, that I am very specific, and I like a very little amount of brands. That is what a brand needs to have for me to love it: the -ness.”

The Nag Metric

Julie Zhuo lg.substack.com

sari

"Delight is the joy that results when something is unexpectedly good, in a way that it doesn’t have to be. If products were designed with delight as an end in itself, you’d probably start to see a lot of things in a product that didn’t lead directly to revenue or engagement. And you’d feel a sense of connection with the product’s creator – a sense

alex