Designing for Emotions
Designing a product, work etc. by thinking about the emotions we want to elicit in the users.
nicole and
Designing for Emotions
I think most people are looking at consumer AI wrong.
They're focused on finding products that solve a problem or meet a clearly articulated need.
But when you look at runaway hits like Midjourney and Character AI, the "use case" is just people having fun.
Justine Mooretwitter.com
People hire services not just based on what they can do but how it makes them feel.
Paul Stamatiou • Craft
A tradeoff occurs every time you get feedback. You become slightly more mainstream, slightly more aligned with the zeitgeist. You become marginally more of an exploiter than an explorer , standing on the shoulders of the giants who conceived the paradigm you’re striving to build upon. This is very effective when you want to align your work with... See more
Leber • The Feedback Tradeoff
A charismatic brand includes a dedication to aesthetics. Why? Because it’s the language of feeling, and in a society that’s information-rich and time-poor, people value feeling more than information.
Marty Neumier • The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
You can’t charge a premium price for giving people what they expect, and you won’t ever have break-out products that way—the kinds of products that people line up around the block for.