Designing for Emotions

“emotional architecture”—a concept which also lends the title to this exhibition. According to Barragán, “It is very important for humankind that architecture should move by its beauty; if there are many equally valid technical solutions to a problem, the one which offers the user a message of beauty and emotion, that one is architecture.”

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A measure of success tied to a feeling rather than a number feels enlivening precisely because it’s about what makes you come alive rather than what you think people will want.

No matter how austere, no matter how formalist, no matter how devoted to function, your design should have a moment of delight. That's how you know it was designed for humans.

Polish, polish, polish, but be careful not to scrub away the moments that have no purpose other than to delight.

A tradeoff occurs every time you get feedback. You become slightly more mainstream, slightly more aligned with the zeitgeist. You become marginally more of an exploiter than an explorer , standing on the shoulders of the giants who conceived the paradigm you’re striving to build upon. This is very effective when you want to align your work with... See more

Eventually, that gesture became one of our steps of service. The host would ask guests, “How’d you get here tonight?” If they responded, “Oh, we drove,” he’d follow up with, “Cool” Where’d you park?” If they told him they were by a meter on the street, he asked which car was theirs so one of us could run out and drop a couple of quarters into the... See more