Designing for Emotions
Designing a product, work etc. by thinking about the emotions we want to elicit in the users.
nicole and
Designing for Emotions
So the question is, distinct from the story you and others tell about yourself, how do you make people feel? When people come in contact with you, do they feel insecure or inspired? Do you leave people cold or comforted? Do you bring joy, harmony, love?
Scott Galloway • Origin Story | No Mercy / No Malice
I don't think," he insisted. "I feel.
“I’ve always seen it as a community that has a very specific attitude, intellect, aesthetic,” he said. “The one thing that you can’t really define is what it is, but you feel it is. It exists. It’s present. It’s clearly there. That’s a very important thing for me. It’s also what I like very much about fashion brands. I think most people know, from previous talks and interviews, that I am very specific, and I like a very little amount of brands. That is what a brand needs to have for me to love it: the -ness.”
You can’t charge a premium price for giving people what they expect, and you won’t ever have break-out products that way—the kinds of products that people line up around the block for.
Suzy Wetlaufer • The Perfect Paradox of Star Brands: An Interview with Bernard Arnault of LVMH
Eventually, that gesture became one of our steps of service. The host would ask guests, “How’d you get here tonight?” If they responded, “Oh, we drove,” he’d follow up with, “Cool” Where’d you park?” If they told him they were by a meter on the street, he asked which car was theirs so one of us could run out and drop a couple of quarters into the... See more
via Unreasonable Hospitality
going the extra mile might not make sense from a prioritization perspective but are the things that, over time, can make the aggregate userbase much happier in a "warm and fuzzy" way that transcends NPS
we design our tech for users, not people. what a great little visual!