Designing for Emotions
Designing a product, work etc. by thinking about the emotions we want to elicit in the users.
nicole and
Designing for Emotions
Business, like life, is all about how you make people feel. It’s that simple, and it’s that hard.
That consumer (and prosumer) products ultimately succeed because of how people feel about themselves using them. Ego analytics, surprise and delight, and hooks to appeal to our laziness, vanity, and selfishness in the first mile of product experience are the biggest secret in product.
Scott Belsky • What Is “Seeing the Matrix” for a Product Leader?
"Delight is the joy that results when something is unexpectedly good, in a way that it doesn’t have to be. If products were designed with delight as an end in itself, you’d probably start to see a lot of things in a product that didn’t lead directly to revenue or engagement. And you’d feel a sense of connection with the product’s creator – a sense
... See moreGoogle is great, but all of their products are utilitarian - they don’t make me smile.
if software is to have soul, it must feel more like the world around it. Which is the biggest clue of all that feeling is what’s missing from today’s software. Because the value of the tools, objects, and artworks that we as humans have surrounded ourselves with for thousands of years goes so far beyond their functionality. In many ways, their prim... See more
The Browser Company • Optimizing For Feelings
So the question is, distinct from the story you and others tell about yourself, how do you make people feel? When people come in contact with you, do they feel insecure or inspired? Do you leave people cold or comforted? Do you bring joy, harmony, love?
Scott Galloway • Origin Story | No Mercy / No Malice
You can’t charge a premium price for giving people what they expect, and you won’t ever have break-out products that way—the kinds of products that people line up around the block for.