“The problem with the designs of most engineers is that they are too logical. We have to accept human behavior the way it is, not the way we would wish it to be.”
That consumer (and prosumer) products ultimately succeed because of how people feel about themselves using them. Ego analytics, surprise and delight, and hooks to appeal to our laziness, vanity, and selfishness in the first mile of product experience are the biggest secret in product.
A measure of success tied to a feeling rather than a number feels enlivening precisely because it’s about what makes you come alive rather than what you think people will want.
I want them to take away from the book the same thing they would take from the concert.
I want them to think, well,
I feel better now.
I feel uplifted now.
I feel that things are possibile now.
I know... See more
A charismatic brand includes a dedication to aesthetics. Why? Because it’s the language of feeling, and in a society that’s information-rich and time-poor, people value feeling more than information.
A tradeoff occurs every time you get feedback. You become slightly more mainstream, slightly more aligned with the zeitgeist. You become marginally more of an exploiter than an explorer , standing on the shoulders of the giants who conceived the paradigm you’re striving to build upon. This is very effective when you want to align your work with... See more