A charismatic brand includes a dedication to aesthetics. Why? Because it’s the language of feeling, and in a society that’s information-rich and time-poor, people value feeling more than information.
“emotional architecture”—a concept which also lends the title to this exhibition. According to Barragán, “It is very important for humankind that architecture should move by its beauty; if there are many equally valid technical solutions to a problem, the one which offers the user a message of beauty and emotion, that one is architecture.”
I want them to take away from the book the same thing they would take from the concert.
I want them to think, well,
I feel better now.
I feel uplifted now.
I feel that things are possibile now.
I know... See more
So the question is, distinct from the story you and others tell about yourself, how do you make people feel? When people come in contact with you, do they feel insecure or inspired? Do you leave people cold or comforted? Do you bring joy, harmony, love?
I’ve come to think of software applications as a form of digital architecture: some are places of concentration, others of collaboration, others clearly just for fun. Software’s emotional dimension is crucial: how it feels dictates how it’s used. (Architects hire environmental psychologists; tech companies hire user-experience researchers.)... See more
I believe “what effect do you want to have on people” is one of the most important questions we should ask when we are making something. Life isn't just a series of problems to be solved but experiences to be had.