Designing for Emotions

Designing a product, work etc. by thinking about the emotions we want to elicit in the users.

notes from my conversation with Shuya Gong:

to design for convenience means to design for loneliness because you remove the step of connecting with a human.

AI helps design for solitude - it enables better ways to have more time with yourself in contemplation, because there’s a way to be interactive with yourself.

Chatbots are for the solutions stage,

sari

if software is to have soul, it must feel more like the world around it. Which is the biggest clue of all that feeling is what’s missing from today’s software. Because the value of the tools, objects, and artworks that we as humans have surrounded ourselves with for thousands of years goes so far beyond their functionality. In many ways, their... See more

The Browser Company • Optimizing For Feelings

sari

There are brilliant examples all over the place of people tweaking time subjectively. One of my favorites is the Uber map. It doesn’t change how long you wait for the taxi. It changes the quality of the waiting time by reducing uncertainty. If you look at human emotions, although humans might say, “I don’t like waiting for a taxi,” what makes them... See more

Adam Grant • Are We Too Impatient to Be Intelligent?

sari

A charismatic brand includes a dedication to aesthetics. Why? Because it’s the language of feeling, and in a society that’s information-rich and time-poor, people value feeling more than information.