love this distinction between levels of design. truly higher level designs are designing solutions instead of features, outcomes instead of products. there's no function more important than this.
To this day, when someone wants to reference the dollar bill in a design, it’s noticeable how certain visual cues remain—even when the medium and the level of fidelity are completely different. Leveraging mental models from previously established fictions helps create a feeling of familiarity, which in turn helps people believe in the new, emerging... See more