design
Jilber Najem and
design
Jilber Najem and

Design is The What. What should you be building? What’s the right opportunity to go after? What’s the right problem to solve? Asking the right question is half the answer. Design is not about the drapes or the drop shadows. Design is a messy, holistic, human-centric process for solving problems—not just stylistic problems, but problems of all manner and level of importance.
Sottsass came up in a modernist design world that valued rigidity, utility, and simplicity; asking designers to ask themselves what is necessary and drop everything else. As famed industrial designer Dieter Rams has said, “Good design is as little design as possible.” Sottsass epitomizes basically the complete opposite of that.
Sottsass’s work made the case for the necessity of the superfluous. Expressive use of color, form, and decorative elements are elemental to design done well. In the modern era, design is leaning into sensuality and excitement too.
The success or failure of a product is less about the technology and more the user’s experience of the technology. Be sure to find, keep, compensate, and celebrate those that are pushing the world of UX/UI forward. In the world of web services, design can no longer be outsourced or relegated to a department. As interfaces become companies, design
... See moreLoving how simple this image is from @sari’s presentation on Sublime. Contrasting it with my equivalent personal content strategy pipeline, I’m forcibly reminded of that YouTube parody “If Microsoft designed the iPod packaging”