design
Jilber Najem and
design
Jilber Najem and
Design is The What. What should you be building? What’s the right opportunity to go after? What’s the right problem to solve? Asking the right question is half the answer. Design is not about the drapes or the drop shadows. Design is a messy, holistic, human-centric process for solving problems—not just stylistic problems, but problems of all manner and level of importance.


One of the most intelligent case studies in design is the Chinese tea cup. They’re made without handles simply because if it’s too hot to touch, it’s too hot to drink.
Humans naturally want to add more. Add a cardboard sleeve, add a warning on the outside of the cup, add a handle. The result of all these things never cools down the actual contents.
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