design
insights on good design + anything else related to design
Jilber Najem and
design
- In all the time I’ve spent watching people use the Web, the thing that has struck me most is the difference between how we think people use Web sites and how they actually use them. When we’re creating sites, we act as though people are going to pore over each page, reading all of our carefully crafted text, figuring out how we’ve organized
Don't Make Me Think by Steve Krug – The Rabbit Hole
Absolutely excellent piece.
Throughout history, new technologies have opened new fields of expression and expanded what's possible. Every time a new technology came in, at least half were left behind loving the old craft or worrying about the future. Those who embrace the discomfort, understand how the tool can be wielded will continue to create novel ideas and change culture, With the printing press, those who mastered textual literacy created profound societal impact. In those early days, this literacy was an essential differentiator.
Just as the printing press democratized knowledge creation, AI is commoditizing access to intelligence and with it redefining technical execution. This is now widely accepted. AI can generate endless ‘perfect’ outputs, and its reasoning capabilities will only expand. Design’s tools will change but design’s essence remains distinctly human: creation guided by feeling & relationships rather than pure logic, and the judgment to know what’s worth creating.
Design literacy—combining curiosity, studied curation, personal conviction, and craft—will become as vital as verbal literacy.
This way of seeing and thinking becomes a new differentiator. It’s a new type of intelligence and design that will separate those who thrive from those who fade into the noise. I see this type of design everywhere in my work with founders, engineers, salespeople, and investors—they are all designers in their own right. It is innate—it just needs to be unlocked.
The best founders already understand this. In a world where anyone can build, they know what to build, who it’s for, and why it must exist.
capital demands design address the hyper-specific moment of The Now; the site of consumption, of transaction. Thats all it cares for; where it eats. But we all live in the permanent ruins of what is created for that moment. designers should design them instead. that is our world.
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First, I think great web design requires discipline. And that’s really the hardest thing about making a website. In this field there are a thousand yes’s for every no because, and here’s the second reason: it’s impossible to hold a website in your hand. It’s hard and sometimes tedious to see all the variations of your work across the infinitude of... See more
Why are websites embarrassing?
When I say “I don’t know where everyone went,” I know everyone’s out there surfing the web , of course, but it feels like it’s a different place now. When the algorithms are determining everything we should be seeing, it’s a much less personal internet. The “For You” pages of the world are right, I am interested in that content, but I’m not seeing... See more
