design
insights on good design + anything else related to design
Jilber Najem and
design
He is quoted as stating that "Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design.
Dieter Rams - Wikipedia
The fork on your plate isn’t inevitable—it’s propaganda. Its design has been polished by centuries of iteration, yes, but also by centuries of forgetting. We stopped asking why a fork looks the way it does because it became too familiar to question. It’s not a tool anymore; it’s a dogma.
But supernormal isn’t about inevitability. It’s about normalization. When something becomes so ubiquitous, so embedded in daily life, it disappears from view. That’s not just true for objects—it’s true for the systems we live by. Markets, money, time.
