design

“Design should also be sensual and exciting.”

We need a new definition of scale that is not about the production volumes of a material but the proliferation and exchange of knowledge. From scaling up to scaling out – or perhaps from scaling up to skilling up.

What is a brand?

Firstly, here is what it is not…

: A logo

: A product

: A fancy office

The best definition I ever heard is this…

A brand is the most valuable piece of real estate in the world: a corner of someone’s mind.

In reality, a brand only ever exists in the minds of customers.

And there’s a further nuance.

A brand’s value isn’t determined solely by ... See more

If you're small, you're in a position where it's to your advantage to be weird—you can have a point of view that the big tech companies never could. In the world of chairs—you're not going to build a cheaper chair than Ikea. Why not build something they couldn't—like a more interesting one?

"If we turn this wonderful technology we have for knowledge into a weapon for disinformation," he told me, "we are in deep trouble." Why? "Because we won't know what we know, and we won't know who to trust, and we won't know whether we're informed or misinformed. We may become either paranoid and hyper-sceptical, or just apathetic and unmoved. Both... See more

The perils of designing for scale

“We are in the midst of a major social transformation — moving many of our day-to-day activities from physical places to information-based places that we experience on our phones and computers. The central question here is: How can we design these information environments so they serve our social needs in the long ... See more

To this day, when someone wants to reference the dollar bill in a design, it’s noticeable how certain visual cues remain—even when the medium and the level of fidelity are completely different. Leveraging mental models from previously established fictions helps create a feeling of familiarity, which in turn helps people believe in the new, emerging... See more

After my experience at The Met, I spent the next few months viewing and considering as much beauty as I could. I went to more museums. I spent weeks researching obscure Baroque furniture makers, legendary luthiers, prominent architects, naturalist illustrators, Italian car designers, and philosophers of aesthetics. What I came out the other side be... See more

I realized that the craftsmen of yore had elevated weaponry, a category of merely utilitarian objects, into some of the most exquisite things I had ever seen. They had taken objects of ubiquitous, vital importance in their respective eras and made them beautiful. My initial aesthetic shock was quickly replaced by jealousy — no one was lifting the m... See more