design

In just a few short months, generative AI platforms have taken the world by storm, leading a technological and design revolution that promises new ways of creating. These autonomous systems challenge our imaginations and creativity, leaving us to question how we got here, and more importantly, where we might be headed next.

Creativity in the Age of AI is a short film created for SPACE10 by Joss Fong and Áron Filkey, using AI models. The video travels back through history to understand how the adoption and adaptation of tech innovations have improved everyday life. It also explores AI’s growing role in the creative process, and what the history of creative tools can teach us about the future.

Sottsass came up in a modernist design world that valued rigidity, utility, and simplicity; asking designers to ask themselves what is necessary and drop everything else. As famed industrial designer Dieter Rams has said, “Good design is as little design as possible.” Sottsass epitomizes basically the complete opposite of that.

Sottsass’s work made the case for the necessity of the superfluous. Expressive use of color, form, and decorative elements are elemental to design done well. In the modern era, design is leaning into sensuality and excitement too.