design
insights on good design + anything else related to design
Jilber Najem and
design
Jilber Najem and




james and

The most fundamental software infrastructure has become commoditized to the point where most of the innovation is now created at the interface with end users. In the consumer internet world in particular, the marginal cost of software is zero, and design is now the differentiator.
Figma isn’t just design software: it’s a collaboration platform for making software. I call it the OS for design. That, by extension, means that Figma is much better positioned than it might seem for AI: instead of an agent making everything, agents will work alongside humans, with Figma as the coordination layer.