When you try to make something that solves everything, you obsess over questions of power: how to make something that is omnipotent and everlasting. But when you make something that does one thing well, the questions are much more personal: does it solve my problem? and for how long? and who for? and where will it push the space around it? I want... See more
we’d argue that if you produce something iconic, you can create a cultural moment that ripples through people’s crowded psyches and impacts them deeply. And if you’re culturally and commercially successful, it paves the way for future experiments: it becomes easier to both sell tickets and sell ideas to potential clients.