design
insights on good design + anything else related to design
Jilber Najem and
design
I realized that the craftsmen of yore had elevated weaponry, a category of merely utilitarian objects, into some of the most exquisite things I had ever seen. They had taken objects of ubiquitous, vital importance in their respective eras and made them beautiful. My initial aesthetic shock was quickly replaced by jealousy — no one was lifting the... See more
Origins
The fork on your plate isn’t inevitable—it’s propaganda. Its design has been polished by centuries of iteration, yes, but also by centuries of forgetting. We stopped asking why a fork looks the way it does because it became too familiar to question. It’s not a tool anymore; it’s a dogma.
But supernormal isn’t about inevitability. It’s about normalization. When something becomes so ubiquitous, so embedded in daily life, it disappears from view. That’s not just true for objects—it’s true for the systems we live by. Markets, money, time.
So many good examples of flows/products that become way more usable by removing steps. E.g. OCRing a photo you took using some 3rd party app vs. just selecting the text inside Apple's photos. I use the latter now multiple times a week and “all it did” was reduce steps. [1/3]
Ben Blumenrosetwitter.com
Matt Webb made a clock called Poem/1 and he's funding it on Kickstarter. So lovely.
Magician for Figma
magician.design