design
insights on good design + anything else related to design
Jilber Najem and
design
Magician for Figma
magician.design
What is a brand?
Firstly, here is what it is not…
: A logo
: A product
: A fancy office
The best definition I ever heard is this…
A brand is the most valuable piece of real estate in the world: a corner of someone’s mind.
In reality, a brand only ever exists in the minds of customers.
And there’s a further nuance.
A brand’s value isn’t determined solely by... See more
Firstly, here is what it is not…
: A logo
: A product
: A fancy office
The best definition I ever heard is this…
A brand is the most valuable piece of real estate in the world: a corner of someone’s mind.
In reality, a brand only ever exists in the minds of customers.
And there’s a further nuance.
A brand’s value isn’t determined solely by... See more
Your success as a designer depends equally on your relationships as it does on your design talent . The powerful people you need as allies will likely know little about design and you will have to teach and persuade them. Your amazing ideas and concepts can’t help the world if they are never built by your organization. Your ability to explain your... See more
Scott Berkun • Design talent is a distraction
- Another major source of needless words is instructions. The main thing you need to know about instructions is that no one is going to read them —at least not until after repeated attempts at “muddling through” have failed.