design
insights on good design + anything else related to design
Jilber Najem and
design
Bad UX research does not stink. Anyone without training can create poor research and the output looks just as convincing to the untrained eye. This is the reason why UX research uniquely feels the push for democratization.
Bad research doesn’t stink - Carl J. Pearson, PhD
Design Principles
principles.design
- It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice. —KRUG’S SECOND LAW OF USABILITY
Don't Make Me Think by Steve Krug – The Rabbit Hole
What is a brand?
Firstly, here is what it is not…
: A logo
: A product
: A fancy office
The best definition I ever heard is this…
A brand is the most valuable piece of real estate in the world: a corner of someone’s mind.
In reality, a brand only ever exists in the minds of customers.
And there’s a further nuance.
A brand’s value isn’t determined solely by... See more
Firstly, here is what it is not…
: A logo
: A product
: A fancy office
The best definition I ever heard is this…
A brand is the most valuable piece of real estate in the world: a corner of someone’s mind.
In reality, a brand only ever exists in the minds of customers.
And there’s a further nuance.
A brand’s value isn’t determined solely by... See more