Design

Having a strong why will get you further. Having a weak why won’t make it any easier to get up in the morning. Your why should be part of everything you do, not just your mission statement.

Why? Because without a clear reason for doing something, even the most committed and loyal person will eventually abandon the hope of finishing the task.

To start... See more

The belief or non-belief that there were other cookies on that plate is the information each viewer interprets from the way the cookies were arranged. When we rearrange the cookies with the intent to change how people interpret them, we’re architecting information.

While we can arrange things with the intent to communicate certain information, we ca... See more

Every decision you make should support what you’ve defined as good: from the words you choose to the tasks you enable, and everything in between.

When you’re making decisions, balance what your stakeholders and users expect of you, along with what they believe to be good.

We need to consider our intended users. Sometimes they’re our customers or the public. Often times, they’re also stakeholders, colleagues, employees, partners, superiors, or clients. These are the people who use our process.

To determine who matters, ask these questions:

• Who’s most important to get agreement from?


• Who’s most important to serve?


• What wo

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When we jump into a task without thinking about what we’re trying to accomplish, we can end up with solutions to the wrong problem. We can waste energy that would be better spent determining which direction to take.

When deciding what you’re doing, ask yourself:

• What are you trying to change? What is your vision for the future? What is within your ab

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