Design

How is an ever-growing list of directions we could take while staying true to our reasons why.

To look at your options, ask yourself:

How could we communicate our message?

How much time and effort will it take?

How could the solution look and feel?

How will this be produced?

How will this be maintained?

How will this be measured?

How will we know if we’ve ... See more

Having a strong why will get you further. Having a weak why won’t make it any easier to get up in the morning. Your why should be part of everything you do, not just your mission statement.

Why? Because without a clear reason for doing something, even the most committed and loyal person will eventually abandon the hope of finishing the task.

To start... See more

The belief or non-belief that there were other cookies on that plate is the information each viewer interprets from the way the cookies were arranged. When we rearrange the cookies with the intent to change how people interpret them, we’re architecting information.

While we can arrange things with the intent to communicate certain information, we ca... See more

We need to consider our intended users. Sometimes they’re our customers or the public. Often times, they’re also stakeholders, colleagues, employees, partners, superiors, or clients. These are the people who use our process.

To determine who matters, ask these questions:

• Who’s most important to get agreement from?


• Who’s most important to serve?


• What wo

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