Design Input

In 1985, Nike held a 24-hour shoe design contest. Nike was struggling. Their stock dropped 50%. They had to lay off people. Adidas, Converse, and Reebok were all selling more shoes. So in a panicked attempt to find creative talent, Nike held a shoe design contest. The winner was a corporate architect named Tinker Hatfield. “Two days after the compe... See more

men who live in an academic milieu tend to be unaware of the pre-occupations of ordinary men and women; moreover, their ways of expressing themselves are usually such as to rob their opinions of the influence that they ought to have upon the general public.

Design is such a powerful word. It means everything and so means nothing. And our practice of design really was the whole thing. Ultimately, it was your experience. From the very founding ideas of what the product is and what it does and how it’s architected and how it’s built—its appearance is just one small part of the whole thing.