Good design

But there’s a paradox at the heart of design that’s rarely discussed: the discipline that most profoundly determines how lasting and inspiring a work of design can be is a designer’s ability to look away — not just from their own work, but from other solutions, other possibilities, other designers’ takes on similar problems.

Innovation starts where common sense ends.

I like to see us prototyping the interaction with AI before thinking about what kind of web or mobile interface to wrap around it. When you test out actual AI-first interactions, they may give you completely different ideas about what the right interface to wrap around it might look like.

Never be boring. Be ridiculous. Absurd. But never be boring. (Yes, this rule will get you in trouble.)

If you lose the desire to be silly, the power to laugh, and the ability to poke fun at yourself, you will lose the power to think. All work and no play makes Jack a dull boy for one reason: It kills off his imagination.