Good design
Going beyond what’s visible
Good design
TED - Richard Saul Wurman
youtube.comInformation is often presented without context.
Weather has to do with how you feel, yet weather maps only show the temperature. Or wind. But they don't tell you how you'll feel.
You don't care about degrees – you care how you'll feel!
Experience. Don’t observe.
Inhale. Don’t read.
Transfigure. Don’t shift.
Advocate. Don’t ponder.
Prove. Don’t promise.
Encourage. Don’t cut.
Imagine. Don’t worry.
Do. Don’t analyze.
Hear. Don’t listen.
Show. Don’t tell.
Give. Don’t take.
Inhale. Don’t read.
Transfigure. Don’t shift.
Advocate. Don’t ponder.
Prove. Don’t promise.
Encourage. Don’t cut.
Imagine. Don’t worry.
Do. Don’t analyze.
Hear. Don’t listen.
Show. Don’t tell.
Give. Don’t take.
wearecollins.com • 101 Design Rules
The opposite of courage is not cowardice. The opposite of courage is conformity.
wearecollins.com • 101 Design Rules
Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design.
— Dieter Rams
Seek simplicity only on the far side of complexity.
wearecollins.com • 101 Design Rules
The era of problem-solving is gone. It’s too reactive in a world where the future arrives too fast. Designers must now be problem seekers, finding and anticipating problems before they arrive on our desks, because at that point, it’s already too late.