Design
Skinner’s three key insights — immediate rewards work better than delayed, unpredictable rewards work better than fixed, and conditioned rewards work better than primary — were found to also apply to humans, and in the 20th Century would be used by businesses to shape consumer behavior. From Frequent Flyer loyalty points to mystery toys in... See more
Gurwinder • Why Everything Is Becoming a Game
Wendell Berry’s standards for technological innovation. Hard to follow but good to measure any new technology against:
1. The new tool should be cheaper than the one it replaces.
2. It should be at least as small in scale as the one it replaces.
3. It should do work that is clearly and demonstrably better than the one it replaces.
4. It should use less... See more
1. The new tool should be cheaper than the one it replaces.
2. It should be at least as small in scale as the one it replaces.
3. It should do work that is clearly and demonstrably better than the one it replaces.
4. It should use less... See more
Simon Sarris • Careful Technology
“If you want to make people like things, work in advertising. If you want to make things people like, work in design.” - Brian Collins
