Design

Wendell Berry’s standards for technological innovation. Hard to follow but good to measure any new technology against:

1. The new tool should be cheaper than the one it replaces.

2. It should be at least as small in scale as the one it replaces.

3. It should do work that is clearly and demonstrably better than the one it replaces.

4. It should use less... See more

Skinner’s three key insights — immediate rewards work better than delayed, unpredictable rewards work better than fixed, and conditioned rewards work better than primary — were found to also apply to humans, and in the 20th Century would be used by businesses to shape consumer behavior. From Frequent Flyer loyalty points to mystery toys in McDonald... See more