added by Anvika Anvika and · updated 6mo ago
Why Everything Is Becoming a Game
- Skinner’s three key insights — immediate rewards work better than delayed, unpredictable rewards work better than fixed, and conditioned rewards work better than primary — were found to also apply to humans, and in the 20th Century would be used by businesses to shape consumer behavior. From Frequent Flyer loyalty points to mystery toys in McDonald... See more
from Why Everything Is Becoming a Game by Gurwinder
Tejas Gawande added 6mo ago
Other social media platforms followed, leveraging Skinner’s three laws to maximize button-pecking. They offered immediate reinforcement in the form of instant responses, conditioned reinforcement in the form of “likes” and “followers”, and unpredictable reinforcement that varied with each post and each refresh of the page. These features turned soc
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simon added 6mo ago
Gamification once promised to create a better society, but it’s now used mainly to addict people to apps. The gamifiers, like Skinner’s pigeons, prioritized immediate rewards over delayed ones, so they gamified for the next financial quarter and not for the future of civilization.
from Why Everything Is Becoming a Game by Gurwinder
simon added 6mo ago
While serving a life sentence in jail, Kaczynski wrote a little-known sequel to his manifesto, entitled “Anti-Tech Revolution: Why and How”. In it he outlines his belief that all technologically advanced civilizations become trapped in fatal games before they learn to colonize space. This happens because industry is driven by competition, and compe
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simon added 6mo ago
While Kaczynski wanted to demolish industrial society and return humanity to an agrarian life, US defense secretary Robert McNamara wanted the opposite: to use American industrial might to crush the agrarian society of Vietnam.
McNamara was a statistician who believed what couldn’t be measured didn’t matter. He charted progress in the Vietnam war by
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simon added 6mo ago