design

The Bandwagon Effect is pretty straightforward: its the psychological phenomenon that people tend to adopt behaviors, beliefs, or attitudes because they perceive others are doing the same. Think: TikTok dances, skinny jeans, or the ALS Ice Bucket Challenge (#tbt). In startup world, the bandwagon effect often means (1) viral growth, and (2) network ... See more

When I think of AI agents, I think of the “egg theory” in consumer psychology.

Image models can also improve here. Midjourney’s Explore (formerly Showcase) is nice—I enjoy perusing trending creations—but I want to see what my own contacts have created.

Channel choices become obvious. Notion invested in video because their product is kinetic. Airtable bet on templates because their magic is possibility. When you know what you are, you know how to show it.

Granola. Granola may be my most-used and most-beloved AI tool. If you don’t use it already, you’re welcome—your life is about to change. Granola summarizes your meetings, and is elegant in its simplicity; the interface is clean and straightforward, and there are only a few key things you’re asked to do post-meeting:

I would draw a distinction from the egg theory. The core of the egg theory is that when a product or process is too easy, people don’t feel a sense of contribution or accomplishment. The IKEA effect, though, focuses on the value people place on things they’ve had a hand in creating.

In the AI era, everyone's shipping at light speed. The temptation is to abandon craft for cadence, to ship fast and fix later. But the best teams are learning that taste isn't the opposite of speed—it's what makes speed sustainable.