Track delight debt alongside technical debt. Monitor the small things you're not doing—the loading animation, the empty state, the error message personality. These compound into brand equity. Every rough edge you leave unfixed teaches your team that craft is optional.

Channel choices become obvious. Notion invested in video because their product is kinetic. Airtable bet on templates because their magic is possibility. When you know what you are, you know how to show it.

In the AI era, everyone's shipping at light speed. The temptation is to abandon craft for cadence, to ship fast and fix later. But the best teams are learning that taste isn't the opposite of speed—it's what makes speed sustainable.