Design

Playgrounds over Paths

Today's standard design wisdom focuses on the design of linear paths. Sometimes they may branch, but they're ultimately a sequential set of steps towards a desired outcome.

Within complex systems, these paths often lack the flexibility to adapt to emergent conditions - users acting outside the "designed boundaries".

Instead of... See more

“Limit everything to the essential but do not remove the poetry.”

— Dieter Rams, quoted in Less and More: The Design Ethos of Dieter Rams

• Can we re-frame this in terms of the customer’s problem?

• What’s the soonest we could get this done?

• What would you need to get this done tomorrow instead of next week?

• What would we need to do to get twice as many customers? Ten times as many customers?

• How does this relate to our goal? Is this the most important thing we can do for our goal?

• What’s mos

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