Design
Can we re-frame this in terms of the customer’s problem?
What’s the soonest we could get this done?
What would you need to get this done tomorrow instead of next week?
What would we need to do to get twice as many customers? Ten times as many customers?
How does this relate to our goal? Is this the most important thing we can do for our goal?
What’s
Playgrounds over Paths
Today's standard design wisdom focuses on the design of linear paths. Sometimes they may branch, but they're ultimately a sequential set of steps towards a desired outcome.
Within complex systems, these paths often lack the flexibility to adapt to emergent conditions - users acting outside the "designed boundaries".
Instead of... See more
Today's standard design wisdom focuses on the design of linear paths. Sometimes they may branch, but they're ultimately a sequential set of steps towards a desired outcome.
Within complex systems, these paths often lack the flexibility to adapt to emergent conditions - users acting outside the "designed boundaries".
Instead of... See more
Link
“Limit everything to the essential but do not remove the poetry.”
— Dieter Rams, quoted in Less and More: The Design Ethos of Dieter Rams
— Dieter Rams, quoted in Less and More: The Design Ethos of Dieter Rams