Dealing with Uncertainty
Keely Adler and
Dealing with Uncertainty
Keely Adler and
Different as it sounds, this kind of triumphalism had something in common with paralysed heartbreak. One rested in arrogant assurance, while the other rested in despair. Both saw the future as something offstage, rather than as the thing we were always creating in every moment, whether we acknowledged it or not. And both forgot that essential truth
... See moreFor brands who find themselves in a culture of Exploration, the goal should be to usher their users into a culture of Transformation by creating certainty in the market.
In a high optimism, high risk environment like this, people need to be instilled with confidence to move forward.
No matter the magnitude, sudden freedom brings a normlessness (and in some cases, disorder) so uncomfortable that we would rather subscribe to clear rules than to wade into the unknown without any at all.

