Dealing with Uncertainty
Keely Adler and
Dealing with Uncertainty
Keely Adler and
For brands who find themselves in a culture of Exploration, the goal should be to usher their users into a culture of Transformation by creating certainty in the market.
In a high optimism, high risk environment like this, people need to be instilled with confidence to move forward.
Sendak understood that stories can be scary. He believed that we should all—kids and adults alike—experience stories that deliver encounters with all the emotions available to us; that scary stories are how we become prepared for any eventuality. Indeed, this is the very reason we need stories. We don’t do well with uncertainty, and so we seek out
... See moreWe’re waking up to the reality that uncertainty is not a war to be fought or a disease to be eradicated but an inherent quality of a complex world. We need to cultivate our collective capacity to sit with uncertainty and complexity.
One thing that sets these intensely creative individuals apart, as far as I can tell, is that when sitting with their thoughts they are uncommonly willing to linger in confusion. To be curious about that which confuses. Not too rapidly seeking the safety of knowing or the safety of a legible question, but waiting for a more powerful and subtle
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