Dealing with Uncertainty
Keely Adler and
Dealing with Uncertainty
Keely Adler and
We’re waking up to the reality that uncertainty is not a war to be fought or a disease to be eradicated but an inherent quality of a complex world. We need to cultivate our collective capacity to sit with uncertainty and complexity.
For brands who find themselves in a culture of Exploration, the goal should be to usher their users into a culture of Transformation by creating certainty in the market.
In a high optimism, high risk environment like this, people need to be instilled with confidence to move forward.
Cultures vary in the degree to which they value openness and tolerate uncertainty. Some cultures lead people to experience anxiety in situations that are ambiguous or unpredictable, and these cultures are structured in ways that make the world seem more stable and predictable through strict rules and laws, shared beliefs, and circumscribed ways of
... See moreIn contrast, the improvisational spirit lives inside that gap, and it can be surprisingly full of ingenuity and joy even when the situation is dire. As something we share with our nonhuman brethren, the capacity to form new responses is how you know you’re alive, today, here. So when my mum says, “whatever happens, happens,” what I hear is not resi
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