Dealing with Uncertainty
Keely Adler and
Dealing with Uncertainty
Keely Adler and
But you can’t optimize systems in a context that’s changing, especially if it’s changing in unpredictable ways. Removing inefficiencies when circumstances are as anticipated means that there isn’t much slack in the system to respond when the unanticipated happens. Optimization is intrinsically brittle , because it’s about closely matching the
... See moreFor brands who find themselves in a culture of Exploration, the goal should be to usher their users into a culture of Transformation by creating certainty in the market.
In a high optimism, high risk environment like this, people need to be instilled with confidence to move forward.