Dealing with Uncertainty
Keely Adler and
Dealing with Uncertainty
Keely Adler and
Sendak understood that stories can be scary. He believed that we should all—kids and adults alike—experience stories that deliver encounters with all the emotions available to us; that scary stories are how we become prepared for any eventuality. Indeed, this is the very reason we need stories. We don’t do well with uncertainty, and so we seek out
... See moreFor brands who find themselves in a culture of Exploration, the goal should be to usher their users into a culture of Transformation by creating certainty in the market.
In a high optimism, high risk environment like this, people need to be instilled with confidence to move forward.
Radical Curiosity is fueled by awe—rather than fear—of the unknown.
But you can’t optimize systems in a context that’s changing, especially if it’s changing in unpredictable ways. Removing inefficiencies when circumstances are as anticipated means that there isn’t much slack in the system to respond when the unanticipated happens. Optimization is intrinsically brittle , because it’s about closely matching the
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