Dealing with Uncertainty
Keely Adler and
Dealing with Uncertainty
Keely Adler and
No matter the magnitude, sudden freedom brings a normlessness (and in some cases, disorder) so uncomfortable that we would rather subscribe to clear rules than to wade into the unknown without any at all.
Stuart Evans and • 26 cards
We keep trying to manage ambiguity, and it keeps proving itself unmanageable, ungovernable. I’m coming around to thinking that ambiguity, like change, is a constant companion. And maybe instead of manipulating or avoiding it, we need to listen to what it has to say.
For brands who find themselves in a culture of Exploration, the goal should be to usher their users into a culture of Transformation by creating certainty in the market.
In a high optimism, high risk environment like this, people need to be instilled with confidence to move forward.
The problem (or at least one of the problems) is that the twin edicts to simultaneously optimize your team and life and to be flexible in light of an uncertain future are in opposition to each other. Optimization presumes a kind of certainty about the circumstances one is optimizing for, but that certainty is, more often than not, illusory.
