Dealing with Uncertainty
Keely Adler and
Dealing with Uncertainty
Keely Adler and

For brands who find themselves in a culture of Exploration, the goal should be to usher their users into a culture of Transformation by creating certainty in the market.
In a high optimism, high risk environment like this, people need to be instilled with confidence to move forward.
Radical Curiosity is fueled by awe—rather than fear—of the unknown.
Different as it sounds, this kind of triumphalism had something in common with paralysed heartbreak. One rested in arrogant assurance, while the other rested in despair. Both saw the future as something offstage, rather than as the thing we were always creating in every moment, whether we acknowledged it or not. And both forgot that essential truth
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