Data vs Intuition
sari and
Data vs Intuition
On intuition and asking for feedback:
“Henry Ford didn’t need focus groups to tell him that people would prefer inexpensive, dependable automobiles over horses. Alexander Graham Bell never stopped to worry about whether people would prefer speaking to each other on the phone. If viewers liked watching news on television, why wouldn’t they want the
... See moreData vs Intuition
Andreas Vlach • 2 cards
Don’t get paralyzed by testing everything. If you can’t get statistical significance within a month, use pre/post analysis instead. Trust intuition more, especially when:
You have low traffic/conversion volumes
The change is low-risk
You need to move quickly
The impact is obvious
You have low traffic/conversion volumes
The change is low-risk
You need to move quickly
The impact is obvious
Epic post on how Nike lost $25B in a day by trying to make everything data-driven:
"Nike invested billions into something that was less effective but easier to measure vs something that was more effective but less easy to measure.
In conclusion: an impressive waste of money."... See more
“One of the reasons the tech industry is so creatively bankrupt is that people just focus on attributes you can measure,” said Jony Ive, when told of the insecurity Kushner had confided to Rick Rubin. “I was very lucky at Apple, because Steve [Jobs] showed me there was a way to articulate things like sensibility, intuition, taste, which all start... See more