I’m glad that I’m not the only one who misses old school human curation. For me, it’s more about wanting a connection moreso than valuing the actual thing being shared. I think this trend is accelerating. With generative AI and the ever-present algorithm that has sucked itself into every facet of our life, a part of the response to it will result... See more
In an age of all information all at once + decision abundance
The new luxury is deep context + slowness
The job for the brand then, is to be able to create environment. That attracts someone to explore the depth of references
It’s clear that curating content within a particular niche can be an incredible way to build an audience and add value. Content curation hooks people in with the promise of learning new skills while saving time, and it keeps them coming back by building a sense of community around a particular subject or vertical.