why curation...

Curate to create, there’s no other way

There’s no creation without inspiration.

Every creator throughout history has morphed his interpretation of the world through their chosen medium. Whether that’s painting, writing, music or photography is irrelevant.

First and foremost, creators are curators .

They take it all in and reinterpret it in their own... See more

There’s also something to be said about collating and curating in the slow writing process—facts, knowledge, smells, descriptions, stories, passport stamps, headlines—until the collection becomes part of the transformation process. Through acute and critical attention, away from the drive of production, toward the singularity of studying a branch,... See more

In fact, I’d argue an emerging class of creators and consumer brands is actually employing curation as a business strategy. Gohar World, Ganni and Soeur have been sharing city travel guides, Ghia has been sharing Spotify playlists, and tastemakers like Olympia Gayot and Alex Eagle are joining entirely new social platforms purpose-built for... See more