why curation...

You can use algorithms to surface new things. But algorithms are not nearly as good as human curators yet. Whatever pattern matching is going on inside the mind of Werner Herzog when he recommends books and films is yet superior to YouTube’s recommendation engine. Going from Herzog to Kapuściński and from Kapuściński to Mandelstam and Mandelstam to... See more

In fact, I’d argue an emerging class of creators and consumer brands is actually employing curation as a business strategy. Gohar World, Ganni and Soeur have been sharing city travel guides, Ghia has been sharing Spotify playlists, and tastemakers like Olympia Gayot and Alex Eagle are joining entirely new social platforms purpose-built for... See more