Curation

“There are only two ways to make money in business: One is to bundle; the other is to unbundle.” — Jim Barksdale

In fact, I’d argue an emerging class of creators and consumer brands is actually employing curation as a business strategy. Gohar World, Ganni and Soeur have been sharing city travel guides, Ghia has been sharing Spotify playlists, and tastemakers like Olympia Gayot and Alex Eagle are joining entirely new social platforms purpose-built for... See more

Having said this, and looking at the current information overload we all face on a day-to-day basis, I think there’s room for a new market of creators as curators .

Curation, in a sense, is its own form of intertextuality, or the shaping of a text’s meaning by another text.

In my view, however, the business of influencer bundling has only just begun. Curators are the new creators, and as consumers, we’re going to be willing to pay someone with good taste to help us sort through the ever-growing mass of information at our fingertips.

The Browser is a daily newsletter from someone who reads 1,000 articles a day, choosing his five favorites and sending them out with a short summary. Oftentimes, these linked articles don’t have a paywall of their own at all — but subscribers of The Browser pay to have them sent in a curated list.

Content curation hooks people in with the promise of learning new skills while saving time, and it keeps them coming back by building a sense of community around a particular subject or vertical.