Curation

Content curation hooks people in with the promise of learning new skills while saving time, and it keeps them coming back by building a sense of community around a particular subject or vertical.

In my view, however, the business of influencer bundling has only just begun. Curators are the new creators, and as consumers, we’re going to be willing to pay someone with good taste to help us sort through the ever-growing mass of information at our fingertips.

Curators are the new Google

Having said this, and looking at the current information overload we all face on a day-to-day basis, I think there’s room for a new market of creators as curators .

Curation, in a sense, is its own form of intertextuality, or the shaping of a text’s meaning by another text.

I believe the opportunity in search is not to attack Google head-on with a massive, one size fits all horizontal aggregator, but instead to build boutique search engines that index, curate, and organize things in new ways.

In fact, I’d argue an emerging class of creators and consumer brands is actually employing curation as a business strategy. Gohar World, Ganni and Soeur have been sharing city travel guides, Ghia has been sharing Spotify playlists, and tastemakers like Olympia Gayot and Alex Eagle are joining entirely new social platforms purpose-built for discover... See more

The metaphor of mining suggests that you recover what is valuable and discard the rest. But what if we reverse the procedure?