culture

I have occasionally been asked why I’m obsessed with brands. The answer is that brands are things made out of belief. They are amorphous *meanings* that structure our relationships; they are already the same sort of thing that a religion or a culture is. With the cultural production service economy, and now with cryptocurrencies, all of the... See more

What am I supposed to do? Keep standards high and fail them all? That’s not an option for untenured faculty who would like to keep their jobs. I’m a tenured full professor. I could probably get away with that for a while, but sooner or later the Dean’s going to bring me in for a sit-down. Plus, if we flunk out half the student body and drive the... See more

The homogeneity contrasted with the overall hipster philosophy of the 2010s, namely, that by consuming certain products and cultural artefacts you could proclaim your own uniqueness apart from the mainstream crowd – in this case a particular coffee shop rather than an obscure band or clothing brand. “The irony of it all is that these spaces are... See more

In some ways, book reviewers, critics, book club hosts, readers, and even the writers themselves, are engaged in a long war against the idea of fiction itself, involving the reverse-engineering and geolocation of various hurts and harms in the psychology of the writer. We are, at least in America, a nation trained in the arts of literary analysis,... See more

Your milieu is not the same as your sister’s. It is an ever-shifting, individual configuration of information flows. The Twitter feed you have curated is a milieu. Your friend group (which is not the same as the friend groups of the other people in that group!) is a milieu.

It is by changing your milieu that you change yourself.