Culture Studies

In a world where care can feel like a sparse resource, the dream of finding “the one” evokes a fantastical reverie, in which one is promised lightness and ease. If only, the right person could arrive, and we can relax into fully being seen, held, and resourced for the rest of our days.

This mindset is one I have been grappling with for much of my... See more

What would a society look like if it achieved enough wealth to free everyone from scarcity.

In short: The first half of the twentieth century was about mastering the physical world, the first half of the twenty-first has been about escaping it.

This shift has moral as well as economic consequences. When a society pushes its citizens to take only financial risks, it hollows out the virtues that once made collective life possible: trust,... See more

The decline of deviance is mainly a good thing. Our lives have gotten longer, safer, healthier, and richer. But the rise of mass prosperity and disappearance of everyday dangers has also made trivial risks seem terrifying. So as we tame every frontier of human life, we have to find a way to keep the good kinds of weirdness alive. We need new... See more

Our super-safe environments may fundamentally shift our psychology. When you’re born into a land of milk and honey, it makes sense to adopt what ecologists refer to as a “slow life history strategy”—instead of driving drunk and having unprotected sex, you go to Pilates and worry about your 401(k). People who are playing life on slow mode care a lot... See more

in the past, our social lives were primarily dictated by rules, duty, obligation, and commitment. And in the other parts of the world, it still is. That is how social living is organized. You don’t go to see your grandparents because you feel like it. You go because you have to, because it’s what you do. We have replaced commitments with feeling,... See more

And just as emotional language has entered the business world — where we talk about psychological safety and vulnerability — business language has seeped into romantic relationships. We want “return on investment” and to “hedge our bets” and “this is not a deal I signed up for.”

There is widespread confusion between something trending vs. a trend that is worth thinking about in a strategic context. Momentary microtrends and passing fads are not the same as trends that indicate long-term cultural shifts and changes in consumer behavior.