Cultural Strategy
Keely Adler and
Cultural Strategy
honestly i'm so good at consuming content LMAO. like how do I make it my job to literally just read, watch, and listen to stuff??
Liked Tweetstwitter.comIncentive Architecture before Information Architecture - Abby Covert, Information Architect
abbycovert.com
i am very grateful everyone who came to my talk at fwb fest and those who helped me out with it recently. in some ways this talk took 6 years to put together.
the basic theory of "lifestyles," identity, and brands was there by 2016, but i was missing a strong notion of culture
Hit Makers: The Science of Popularity in an Age of Distraction
Derek Thompson • 9 highlights
amazon.com
Companies like Crossfit and Soulcycle create a sense of consistent space and ritual that inculcate deep loyalty and community among their participants. Reimagine, an organization that describes itself as “the world’s leading end-of-life events platform,” hosts paid gatherings and festivals related to death and healing. Casper ter Kuille and Angie
... See moreToby Shorin • Life After Lifestyle
As futurists we look for signals—small, often weird things. They are usually new technologies, new behaviors, new narratives that don’t fit into the mainstream, but that are often precursors of important transformations. We then try to discern the larger patterns that these signals herald to understand where they might lead ten or more years down
... See morewalkerart.org • The Gift: Creativity and the Artist in the Modern World
what would it mean for brands to stop pointing to culture, and to start being it? To do so, they would have to go far beyond marketing, to offer meaningful modes of participation. Is it even possible for companies to be in service of something greater than themselves?
Toby Shorin • Life After Lifestyle
As a consumer, you subscribe to one vision or another: what’s your version of hiking out doors? What type of vibe are you about? Purist? Gorpy? High intensity? Meditative? But in all cases, the branded subculture itself is the main thing, while the role of physical goods is diminished. Their job is not to drive value, but to add another layer of
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