Cultural Strategy
Keely Adler and
Cultural Strategy
Companies like Crossfit and Soulcycle create a sense of consistent space and ritual that inculcate deep loyalty and community among their participants. Reimagine, an organization that describes itself as “the world’s leading end-of-life events platform,” hosts paid gatherings and festivals related to death and healing. Casper ter Kuille and Angie
... See moreToby Shorin • Life After Lifestyle
Product Zeitgeist Fit: A Cheat Code for Spotting and Building the Next Big Thing | Andreessen Horowitz
D'arcy Coolicana16z.com
honestly i'm so good at consuming content LMAO. like how do I make it my job to literally just read, watch, and listen to stuff??
Liked Tweetstwitter.comAs a consumer, you subscribe to one vision or another: what’s your version of hiking out doors? What type of vibe are you about? Purist? Gorpy? High intensity? Meditative? But in all cases, the branded subculture itself is the main thing, while the role of physical goods is diminished. Their job is not to drive value, but to add another layer of
... See moreToby Shorin • Life After Lifestyle
Reaching wide audiences requires all-terrain language, and the urgency of the present moment, amplified by chronological feeds, doesn’t allow for much stylistic variety. Efficiency is key — compressing as much information as possible to the least amount of words is the ideal of all communication.
While I do agree that many areas of interaction, like... See more
While I do agree that many areas of interaction, like... See more
As futurists we look for signals—small, often weird things. They are usually new technologies, new behaviors, new narratives that don’t fit into the mainstream, but that are often precursors of important transformations. We then try to discern the larger patterns that these signals herald to understand where they might lead ten or more years down
... See morewalkerart.org • The Gift: Creativity and the Artist in the Modern World
Any given culture generally moves between 4 stages: Entrenchment, Tension, Exploration and Transformation
Jasmine Bina • The 4 Phases of Culture Brands
