Cultural Strategy
Keely Adler and
Cultural Strategy
One important thing to remember throughout all of these phases is that ideas, not technology, impact culture the most. With AI advancements rattling nearly every industry, it’s easy to forget that technology can only express itself within the boundaries of the culture it’s born into.
Jasmine Bina • The 4 Phases of Culture Brands
i am very grateful everyone who came to my talk at fwb fest and those who helped me out with it recently. in some ways this talk took 6 years to put together.
the basic theory of "lifestyles," identity, and brands was there by 2016, but i was missing a strong notion of culture
Any given culture generally moves between 4 stages: Entrenchment, Tension, Exploration and Transformation
Jasmine Bina • The 4 Phases of Culture Brands
Reaching wide audiences requires all-terrain language, and the urgency of the present moment, amplified by chronological feeds, doesn’t allow for much stylistic variety. Efficiency is key — compressing as much information as possible to the least amount of words is the ideal of all communication.
While I do agree that many areas of interaction, like... See more
While I do agree that many areas of interaction, like... See more
honestly i'm so good at consuming content LMAO. like how do I make it my job to literally just read, watch, and listen to stuff??
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