Cultural Strategy
Keely Adler and
Cultural Strategy
Reaching wide audiences requires all-terrain language, and the urgency of the present moment, amplified by chronological feeds, doesn’t allow for much stylistic variety. Efficiency is key — compressing as much information as possible to the least amount of words is the ideal of all communication.
While I do agree that many areas of interaction, like... See more
While I do agree that many areas of interaction, like... See more
In the new cultural economy, the culture is the product. It is composed of practices, ideas, and discourses. Products are auxiliary, supportive, but not the main event. And most importantly, people now opt into these designed cultures with full knowledge and awareness that these cultures might change who they are.
Toby Shorin • Life After Lifestyle
One important thing to remember throughout all of these phases is that ideas, not technology, impact culture the most. With AI advancements rattling nearly every industry, it’s easy to forget that technology can only express itself within the boundaries of the culture it’s born into.
Jasmine Bina • The 4 Phases of Culture Brands
As a consumer, you subscribe to one vision or another: what’s your version of hiking out doors? What type of vibe are you about? Purist? Gorpy? High intensity? Meditative? But in all cases, the branded subculture itself is the main thing, while the role of physical goods is diminished. Their job is not to drive value, but to add another layer of
... See moreToby Shorin • Life After Lifestyle
what would it mean for brands to stop pointing to culture, and to start being it? To do so, they would have to go far beyond marketing, to offer meaningful modes of participation. Is it even possible for companies to be in service of something greater than themselves?
Toby Shorin • Life After Lifestyle
Incentive Architecture before Information Architecture - Abby Covert, Information Architect
abbycovert.com
i am very grateful everyone who came to my talk at fwb fest and those who helped me out with it recently. in some ways this talk took 6 years to put together.
the basic theory of "lifestyles," identity, and brands was there by 2016, but i was missing a strong notion of culture
