Cultural Strategy
Keely Adler and
Cultural Strategy
Hit Makers: The Science of Popularity in an Age of Distraction
Derek Thompson • 9 highlights
amazon.com
what would it mean for brands to stop pointing to culture, and to start being it? To do so, they would have to go far beyond marketing, to offer meaningful modes of participation. Is it even possible for companies to be in service of something greater than themselves?
Toby Shorin • Life After Lifestyle
Product Zeitgeist Fit: A Cheat Code for Spotting and Building the Next Big Thing | Andreessen Horowitz
D'arcy Coolicana16z.com
The gold standard for corporate cultural participation was Red Bull Music Academy, a branded cultural institution which over two decades became a legitimately respected music and arts organization. But it’s difficult to find a single other example that lives up to RBMA.
Toby Shorin • Life After Lifestyle
Any given culture generally moves between 4 stages: Entrenchment, Tension, Exploration and Transformation
Jasmine Bina • The 4 Phases of Culture Brands
Reaching wide audiences requires all-terrain language, and the urgency of the present moment, amplified by chronological feeds, doesn’t allow for much stylistic variety. Efficiency is key — compressing as much information as possible to the least amount of words is the ideal of all communication.
While I do agree that many areas of interaction, like... See more
While I do agree that many areas of interaction, like... See more
Companies like Crossfit and Soulcycle create a sense of consistent space and ritual that inculcate deep loyalty and community among their participants. Reimagine, an organization that describes itself as “the world’s leading end-of-life events platform,” hosts paid gatherings and festivals related to death and healing. Casper ter Kuille and Angie
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