Cultural Strategy
Keely Adler and
Cultural Strategy
Keely Adler and

Derek Thompson • 9 highlights
amazon.com
Any given culture generally moves between 4 stages: Entrenchment, Tension, Exploration and Transformation


One important thing to remember throughout all of these phases is that ideas, not technology, impact culture the most. With AI advancements rattling nearly every industry, it’s easy to forget that technology can only express itself within the boundaries of the culture it’s born into.
As futurists we look for signals—small, often weird things. They are usually new technologies, new behaviors, new narratives that don’t fit into the mainstream, but that are often precursors of important transformations. We then try to discern the larger patterns that these signals herald to understand where they might lead ten or more years down
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