on taste
Taste requires experiencing the creation in its entirety and evaluating one’s own authentic emotional response to it, parsing its effect. (Taste is not passive; it requires effort.)
Kyle Chayka • Filterworld
Having to consciously accrue a collection and think through what you enjoy most about a particular creator or body of culture means becoming a connoisseur. The term has a pretentious quality, but we can become connoisseurs of anything: reality TV shows, noise music, apple pie recipes. What we gain with algorithmic feeds in terms of
... See moreKyle Chayka • Filterworld


In a world where machines can generate infinite variations, the ability to discern which of those variations is most meaningful, most beautiful, or most resonant may prove to be the rarest—and most valuable—skill of all…I like to think of taste as judgment with style. Great CEOs, leaders, and artists all know how to weigh competing priorities, when
... See moreTaste Is the New Intelligence
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