Cultivating Serendipity

There is, as it happens, a word for this: zemblanity, the opposite of serendipity*.* Pandemic Time is suffused with zemblanity; it is a temporality shaped by a sense of certain doom, foreseen and amenable to some mitigation, but not entirely avertable.

By disobeying the digital design standards, we find room to explore new possibilities. We create surprise and we dive into the undiscovered. Refusing these guidelines, we design new spaces within which new narratives can occur, that people should take time to discover and understand. By doing so, we create a relationship with our welcomed visitors