Creator Insurance

The danger is in misdiagnosing which type of business you're building. I’ve seen this a few times with online courses or “creator businesses” in particular. Someone launches a course that prints money, then tries turning it into a "real business" by hiring a team and scaling up. But they hit a ceiling on what the course can earn despite the... See more

Efficiency doesn’t necessarily reduce our workload—it expands it. The more we’re capable of producing, the more we expect of ourselves and others. The more output becomes possible, the further the goalposts are moved on what is considered “enough.”