I said earlier that if we want to encourage creativity, we should just get out of its way. That was an ambiguous statement and I’d like to clear up some of the ambiguity. I will insist that creativity is not rare at all, which becomes clear once we identify the obstacles, organizational and personal, that get in its way.
For creative exploration, anecdotes are powerful, as they often represent outliers or anomalies in data which might be more indicative of new trends, attitudes, or areas of interest, than the averages derived from aggregated data.
-Rory Sutherland on the Rick Rubin podcast