Whenever I’m feeling uncreative I watch this John Mayer video and reminds me that you become creative by creating. There’s no thinking yourself into creativity.
Have watched probably 100 times.
https://t.co/6np9af8r5g
Creators pay with effort. They put in the work to create a product in the hopes the audience consumes and engages with it. Audience members, on the other side of this interaction, pay for this effort with attention.