Creativity

Creativity is not a process. creativity is not scripted.

One of the most salient traits of creative visionaries like Walt Disney and Steve jobs is the absence of process.

Process is an organized way of doing things. But they didn’t have a process. They just did the work. No strict adherence to budget or timelines. Just figure things out on the fly.

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You may think that if your studio is tidy, it will free you up to be more efficient, and therefore, you will produce more. Maybe that will help you in the execution stage of your work if you’re, say, a printmaker pulling prints, but it won’t help you come up with an interesting design for the next print. It’s always a mistake to equate productivity

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