Everyone supposes—it’s built into the idea—that creativity is scarce. It doesn’t come around every day. But, since it’s a good thing, it needs to be nourished and given special care, so that we can have more of it. Experts give seminars in how to do that. Consultants advise clients on the special methods needed to re-organize their enterprises so... See more
What to copy is a little bit trickier. Don’t just steal the style, steal the thinking behind the style. You don’t want to look like your heroes, you want to see like your heroes. The reason to copy your heroes and their style is so that you might somehow get a glimpse into their minds. That’s what you really want—to internalize their way of looking... See more
To illustrate the difference between art and technique, he tells the story of two people who each make a glass cup: the first person designs a fine, functional glass from which one can drink perfectly, but the second person, an artisan, creates another glass cup that is so special, it generates an emotional reaction.