Creativity

I don’t know.

The reason I don’t know is because I wouldn’t have thought that there would have been maps on it five years ago. But something comes along, gets really popular, people love it, get used to it, you want it on there. People are inventing things constantly and I think the art of it is balancing what’s on there and what’s not — it’s the editing function.

That right there is the recipe for genuine innovation:

• Embrace uncertainty and the fact one doesn’t know the future.

• Understand that people are inventing things — and not just technologies, but also use cases — constantly.

• Remember that the art comes in editing after the invention, not before.

creativity vs productivity

for when you are stuck on a creative brief

Creativity is just…