Creativity

This is an insight that has been repeated by artists, too. Pablo Picasso: “Without great solitude, no serious work is possible.” James Baldwin: “Perhaps the primary distinction of the artist is that he must actively cultivate that state which most men, necessarily, must avoid: the state of being alone.” Bob Dylan: “To be creative you’ve got to be... See more

One of the most important aspects of these workbooks is the remarkable sense of process they provide—not only are the projects they’re concerned with in process, the books themselves are process, and as such unworked. This contrasts with the completed works, as well as with the name that underwrites them. In order to create something, Bergman had... See more

When you solve problems, you get customers. When you give people better stories about themselves, you build movements. When you give them something to defend, you create evangelists.