Creativity

Creators pay with effort. They put in the work to create a product in the hopes the audience consumes and engages with it. Audience members, on the other side of this interaction, pay for this effort with attention.

In the words of neuroscientist Gregory Berns, “only when you consciously confront your brain’s reliance on categories will you be able to imagine outside of its boundaries.” Venturing out of the mind’s perimeter of comfort, in a constant quest for the unknown, liminal creators keep on fueling their imagination by exploring the gray areas that live... See more