Creativity

I don’t know.

The reason I don’t know is because I wouldn’t have thought that there would have been maps on it five years ago. But something comes along, gets really popular, people love it, get used to it, you want it on there. People are inventing things constantly and I think the art of it is balancing what’s on there and what’s not — it’s the editing function.

That right there is the recipe for genuine innovation:

• Embrace uncertainty and the fact one doesn’t know the future.

• Understand that people are inventing things — and not just technologies, but also use cases — constantly.

• Remember that the art comes in editing after the invention, not before.

In just a few short months, generative AI platforms have taken the world by storm, leading a technological and design revolution that promises new ways of creating. These autonomous systems challenge our imaginations and creativity, leaving us to question how we got here, and more importantly, where we might be headed next.

Creativity in the Age of AI is a short film created for SPACE10 by Joss Fong and Áron Filkey, using AI models. The video travels back through history to understand how the adoption and adaptation of tech innovations have improved everyday life. It also explores AI’s growing role in the creative process, and what the history of creative tools can teach us about the future.