Creativity

Named after the economist Charles Goodhart, the principle states, “When a measure becomes a target, it ceases to be a good measure.” Measurement is only useful when it guides you and adds context to a larger picture, not when it consumes you. Each number is simply one piece of feedback in the overall system.

I used to write about "creative productivity" - until, slowly, I realized that trying to be "productive" while making creative work is like trying to train a wild, mysterious jungle cat. it is not a dog. it will not obey you. the cat will do whatever it wants - when it wants. however, even wild animals have rhythms, routines, and safe spaces.