All creativity requires letting go. We let go by having some fun. We have some fun by staying curious. We stay curious by being 100% present for what's unfolding. The antidote to product-anxiety is process-delight. Become more focused on process & you just might sneak up on awe.
Somewhere along the way, we decided creativity should be efficient.
We gave it a workflow. A checklist. A deadline.
And that’s when it started to die.
The problem is not process. It is how we use it. We turned creativity into something that fits cleanly inside... See more