Creativity

one of my favorite rory sutherland anecdotes is about how people complained that an elevator took too long to arrive. it would cost ~ a million dollars to make the elevators 5% faster. they solved the problem for ~$100 by adding mirrors so people groomed themselves while waiting

“The creation of something new is not accomplished by the intellect but by the play instinct acting from inner necessity. The creative mind plays with the objects it loves.”

—Carl Jung

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that

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I even resisted sitting at a desk, so my studio mates rarely saw me, and most of my work was done in nature, underneath trees, by the water, and sometimes in cafés, galleries, and the botanical garden. And the rest was a vast, empty space that I didn’t know how to navigate any more than I knew how to start drawing from a blank piece of paper.