Creativity: Theory and Practice
This gives us a roadmap to doing more creative work. What we need to do is, in the exploration phase, raise the perceived value of doing the work, raise the perceived costs of not doing the work, and lower the perceived value of doing other things.
Dan Shipper • Why You're Not Doing Creative Work
Make it attractive to do more creative work
When nature finds itself in need of new ideas, it strives to connect, not protect.
Steven Johnson • Where Good Ideas Come From
Anne-Laure Le Cunff • Creative Aliveness: Turning Life Into a Creative Adventure
In creative work there are two phases: exploration and execution. In the exploration phase, you don’t know what the thing is going to be, you don’t have all of the information or ideas you want to have, you don’t even know if what you’re thinking about is important, and any little breeze in the wrong direction might blow you off course. In the exec
... See moreDan Shipper • Why You're Not Doing Creative Work
Regardless of whether or not we’re formally making art, we are all living as artists. We perceive, filter, and collect data, then curate an experience for ourselves and others based on this information set. Whether we do this consciously or unconsciously, by the mere fact of being alive, we are active participants in the ongoing process of creation
... See moreRick Rubin • The Creative Act: A Way of Being

against efficiency in creative work