Creativity: Theory and Practice
This gives us a roadmap to doing more creative work. What we need to do is, in the exploration phase, raise the perceived value of doing the work, raise the perceived costs of not doing the work, and lower the perceived value of doing other things.
Dan Shipper • Why You're Not Doing Creative Work
Make it attractive to do more creative work
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Creativity is not a process. creativity is not scripted.
One of the most salient traits of creative visionaries like Walt Disney and Steve jobs is the absence of process.
Process is an organized way of doing things. But they didn’t have a process. They just did the work. No strict adherence to budget or timelines. Just figure things out on the fly.
... See moreReframe non-productive time. One of the reasons the exploration phase of the work is low value is that most of it doesn’t look like work. It’s lots of reading, and sitting and thinking, and doodling, and trying things that lead to dead ends. Non-productive time feels like a waste—but it doesn’t have to! One way to think about this kind of time is
... See moreDan Shipper • Why You're Not Doing Creative Work
Non-productive is often framed wrongly so

against efficiency in creative work
Daniel Vassallo • Daniel Vassallo on Applied Antifragility – Visión Periférica Podcast • Podcast Notes
Try writing about why the work is important, or spend some time reflecting on times in the past where you’ve felt most connected to it.
Dan Shipper • Why You're Not Doing Creative Work
Whatever inspiration is, it’s born from a continuous 'I don’t know.'
Wisława Szymborska
Data collection is inherently creative. Depending on the data you choose to collect from the world, you can begin to see the world from a different perspective. Being a data collector means observing the world with curiosity.